Posted By
Posted in
Sales & Marketing
Job Code
191941
Title - Ecommerce Manager
Prior Experience - 5+ years
Compensation - As per industry standard + Mobile expenses + Performance incentives in cash and kind.
Industry Type - Engineering, Auto, Pharma, Oil and Gas, Power
Location - Mumbai
Job Description
Bulk MRO is seeking highly motivated and self starter individuals for developing its B2B online portal.
You will work with the Founders and will devise, develop and implement an appropriate marketing and development strategy in order to deliver a customer-orientated and cost-effective route to acquire customers and suppliers across the portal.
Key responsibilities of the ecommerce team will be:
- Content: eg Product images, pricing accuracy, copy, adding/removing product
- Operations: eg Product listings, stock level management, customer communications
- Marketing: eg SEO, PPC, affiliate marketing, email, social, display
- Conversion Management: eg Copy, usability, user journeys, up-sell/cross-sell, multivariate testing
- Development: eg enhanced functionality, integration with other systems
- Ensure the site is maintained and updated so as to maximise customer engagement on the site. Manage content to support the Sales Team.
- Manage and maximise opportunities to increase targeted traffic to the website through a variety of marketing channels including; affiliates, SEO, email, display etc.
- Managing 3rd party suppliers and agencies.
- Awareness of detailed knowledge and expertise regarding online transactions; from customer acquisition techniques to website usability to secure payment processes.
- Responsibility for managing 3rd party resellers, and ensure their marketing compliments our Marketing activities.
- Develop the web as a marketing tool in conjunction with the wider Sales team.
- Continual refine and optimise the customer experience through to purchase, to improve conversion rates.
- Take responsibility for the management and ongoing coaching of e commerce team members in line with core skills / competencies identified for the roles within best practice guidelines.
- Lead key projects and ensure effective implementation of those delegated to other team members.
- Work closely and develop relationship with fulfilment bureau and other third parties.
Past Experience and skills:
- Good working knowledge and experience of e-commerce activities and online marketing channels
- Experience of content management systems.
- Previous experience using web analytics and other tools to identify opportunities for improvement.
- A strong track-record of managing and developing a team.
- Excellent communication and interpersonal skills.
- Leadership and Influencing skills: Identifies builds and uses a wide network of contacts with people at all levels, internally and externally. - Achieves a good result through a well-planned approach.
- Proven ability to manage external suppliers.
- Strategic thinking: articulates strategic plans and anticipates unpredictability.
- Resilience: Demonstrates tenacity in achieving results. Stays calm and in control under pressure, demonstrates a positive attitude in the face of difficulties and ambiguity.
- Disciplined work approach: gets task completed on time and to high standards, manages relationships with others - gaining commitment to resources, deadlines and priorities.
- Initiative & Flexibility: Recognises the need to adapt to change & implement appropriate solutions. Be able to identify opportunities and recommend/influence for change to increase effectiveness and success on campaigns.
- Creativity & Initiative - demonstrate creativity & originality in your work and have the personal drive and initiative to bring about change and help drive the business forward.
Minimum Education Qualification:
UG - B.Tech/B.E. - Any Specialization or Commerce
PG - MBA / Commerce
Company Profile:
Bulk MRO Industrial Supply is a Maintenance, Repair and Operations Industrial Supply Company.
We have partnered with the world's largest MRO Supplier (over Rs. 65,000 crores turnover) from the United States to bring over 10,00,000 American products from 4,000 American brands at Indian Prices to industrial customers across all segments for their Maintenance, Repair and Operations (MRO) requirements.
Our product range includes Abrasives, Adhesives, Sealants and Tape, Cable Ties, Cleaning, Electrical, Electronics, Appliances, Batteries, Fasteners, Fleet & Vehicle Maintenance, Furniture, Hospitality & Food Service, Generators, Hand Tools, Hardware, HVAC and Refrigeration, Hydraulics, Lab Supplies, Lighting, Machining, Material Handling, Motors, Office Supplies, Outdoor Equipment, Paint, Equipment and Supplies, Plumbing, Pneumatics, Portable Air Conditioners, Power Tools, Power Transmission, Pumps, Raw Materials, Reference and Learning Supplies, Personal Protective Equipment, Safety, Security, Test Instruments, Tool Storage and Transfer Tanks, Welding and Workwear.
Bulk MRO approaches clients via a multichannel sales strategy including an extensive sales network of field and inside sales force as well as a world class e-commerce platform.
Our exhaustive product range, highest quality standards, lowest price guarantee, qualified manpower and knowledge of suppliers make us an ideal supplier for customers.
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Posted By
Posted in
Sales & Marketing
Job Code
191941