BTL/Revenue/Experiential Marketing Manager - Retail/FMCG

- Identify challenges and opportunities at regional and cafe level

- Design plans to create impactful new cafe launches ensuring breakeven in timely manner

- Defining problem statements for struggling cafes and ensuring time-bound turnaround

- Create an experiential plan for impactful customer engagements at cafe level events, sampling, other local store marketing efforts, etc.

- Manage and develop a team of regional marketing managers responsible for execution of POS collaterals, local store marketing efforts, offline events, tie-ups with regional influencers, etc.

- Analyze ROI on all customer market activities and outline key areas of opportunity with a continuous improvement mindset