Position Title: Senior Area Sales Manager  Function: Sales  Key Stakeholders:  Internal : Regional Sales Manager/ Sales Director / NSDM  External : Authorised Wholesalers  Educational Qualification : MBA  Specialization in Sales & Marketing team  Experience : 4-7 yrs  Purpose of the Role :  - This position will lead a team of Territory Heads (SOs/ASE/ASMs) to deliver on the sales objectives by driving volume, value and market share objectives in the assigned area through increasing distribution coverage and execution of various initiatives planned.   - This position will work with the cross functional teams to design a strategy to deploy and then manage execution of all trade promotions and other market / distribution initiatives within the overall Sales strategy of the company  - The incumbent is expected to take up Leadership position in the Sales team in the next 2-4 years  Key Responsibilities :  - Defining Monthly / Quarterly directions for the Sales Team by Sensing new opportunities and implementing the right infrastructure requirements  - Firm up Sales Development plan for the year based and build the plans at a PJP level. Ensure that the sales infrastructure in the assigned areas meets defined norms.  - Analyze potential areas in assigned geography where A/W or Distributor appointment would enhance business prospects. Finalize activity plan and individual Territory Heads itinerary at the depot meeting based on month/ business objectives and ensure communication of these to the sales field force,  - Coaching and Capability Development  - Coach the Territory Heads on the Sales Execution and Territory Management  - Ensure complete staffing  - Set KRA for Self and team in line with organisation priorities and ensure cascade of company objectives within team and with channel partners  - Conduct mid year discussions and provide feedback to Territory Heads  - Assign ratings and discuss the BAT assessment with the employee.  - Identify Learning and Development areas for the team and lead implementation of the Sales Training Program developed by Sales Capability.  - Manage Distribution Systems  - Dialogue with A/Ws to expand coverage of CRS systems.  - Work closely with regional Replenishment team to ensure compliance with receivable norms and improvement in related systems.  - Manage Sales Development & Trade Marketing requirements for the geography  - Draw out S&D/ business/ Territory Heads contact priorities for the month, monitor Field Force activity  - Ensure that Sales Support Activities are executed with excellence by designing a visibility plan and setting up visibility standards for Key and other General Trade accounts.  - Shortlist Trade promotion alternatives, arrive at mechanism options and operation period. Submit Proposal in pre-defined format. Measure activity performance at periodic intervals on objective parameters. Check for adherence of A/W claims to initial Trade Promotion and sign off claim settlement.  New Product Launch :   - Work closely with the Brands team to Identify activation opportunity with respect to a brand, occasion or an event Design and Trade Activation plan and their execution  - Communicate to the Team on the final codification, facilitate roll-out in the market place and track progress for the same.  Commercial Management :   - Handle Trade Promos (Design and Execution), Business Solution Development, Annual Budgeting (Sales Budget), Customer Complaint Handling, and Market Returns.  - Review and Reporting: Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and Champion's Scorecard and discus Sales MIS and the Champion's Scorecard with the Team.  - Allocating Merchandising Spends and other Overheads Management

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Odisha

Britannia - Senior Area Sales Manager  

Britannia - Senior Area Sales Manager   ,Job Description for Britannia - Senior Area Sales Manager   in Britannia in  Gujarat Maharashtra MP Odisha UP for (4-7) years of experience. Apply Now!

Job Description for Britannia - Senior Area Sales Manager   in Britannia in  Gujarat Maharashtra MP Odisha UP for (4-7) years of experience. Apply Now!