Britannia - Product Manager

Product Manager

Position Name : Product Manager

Work Location : BANGALORE

Years of Experience : 4-6 Years

Educational Qualification : Post-Graduate

Job Description :

Position Title : Product Manager

Function : Marketing

Key Stakeholders:

Internal:

- Sales

- R&D

- Replenishment

- Manufacturing (For New Products)

- HR

- Commercial

External :

- Agencies: (Creative, Media, Packaging, Digital, On Ground Activation)

- Consumers

- Consultants (Strategy)

Educational Qualification : MBA (With Experience Of 3 Years In Sales)

Experience : 3 - 5 Years

Desired Competencies : Basic Understanding Of Marketing Of Brands, Creative Sight Towards The Function

Key Responsibilities :

- The Role Has Brand Understanding And Is Involved The Process Of Defining The Brand, Positioning The Brand And Creating A Communication Platform For A Set Of Brands Within The Category.

- Business Planning

- Work Closely With The Category Head In The Process Of Building A Brand Strategy And Managing The

Annual Planning Process For The Brand Including Budgets, Forecasts, Etc.

Brand Communication :

- Work Closely With The Category Head In The Process Of Creating Communication Strategies For The Brand Including Advertisements, Modes, Content, Consumer Activations, Contests And Promotions.

- Helps Execute Projects (Including Contests, On Ground Implementation With Agencies, Seating) Of Marketing Properties / Promotion Events E.G. Filmfare.

Brand Commercials :

- Advertising & Sales Promotion Spends: Supervise The A&SP Spends At Product And Sub Product Level With

- An Approval From The Category Head And The Marketing Head. Largely Responsible For Dispensing Of Funds.

- Pricing: Lead The Process By Understanding Competition And Identifying Opportunities For Price Increase Or Decrease. Responsible For Profitability Of Each Brand In The Portfolio By Working Along With Commercial Team. Suggest Solutions On Pricing Or Pack Sizes And Get Approvals From The Operational Team For The Same.

- Lead The Project Of Price Reduction Along With The Technical Team.

Brand Innovation :

- Works Closely With The GPM On Preparing 3-Year Strategy And Annual Brand Plans On Products To Be Launched.

- Is A Part Of A Project Team On Consumer Research (Along With The CMI) To Generate Qualitative And Quantitative Insights On Taste And Texture Of A Product And Analyze Consumer Response.

- Prepares Concept Note And Prepare Draft Charter With The Help Of Assigned Multifunctional Resources On Packaging Development. Follow Up With Legal To Check On Branding, Claims And Artwork. Lead The Consumer Validation Of The Concept Sample. Provide Design Artworks For Development.

- Draft Briefs For The Market Research Agency For Consumer Research Related To The Brand. Prepare QRE's Based On Objective. Provide Inputs Into Selection Of Respondents And Participates In Research & Provides Feedback To R&D On Research Results.

Brand Operations :

- Leads Management Of Creative And Media Agencies For All Promotions / Advertisements.

- Coordinates With Supply Chain On New Product Launches For Inputs On New Material, New Laminates To Be Sourced Etc.

- For Launch And Re-Launch, Provides A Channel Wise Activation Plan (Including Which Outlets, Where The Product Should Be Placed, How Much To Be Placed, Etc.).

- Leads Projects On Market And Competitive Insights (Including Market Share For Each Product, Presence Of

- Competition In Similar Brands, Opportunities For Extension, Etc.), Supervised Typically By The Group Product Managers.

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