Britannia - Manager - Urban Distribution Development

6 - 9 Years

Mumbai

Posted 4 years ago

#FMCG Sales #Sales #Channel Management #Distribution #Sales Planning #Go To Market

Skills - Sales

Job Description :

Position Title: Urban Distribution Development Manager

Function: sales

Key Stakeholders:

Internal:1. RSM/SOM/ASMs

2. BDM

3.Brand/Category Managers

3. Supply Chain representatives

4. IT SPOC

5. SDM Team

External:

1. Consultants

2. Vendors (IT / Trade activation/ Visibility Impact agencies)

Educational Qualification: PG / Graduate

Experience: 6-9 Years Experience

FMCG Industry

Position Overview:

- To plan and execute the Urban Distribution development at a region level, work closely with the team to drive urban business and distribution agendas, drive GTMs in the region, manage urban channel programs, driving front line sales force & managing trade spends.

Desired Competencies:

- Distribution knowledge, Market Execution, Business Development, Trade Marketing, Budgeting, GTM Planning & Execution, Knowledge of Channel programs

KEY RESPONSIBILITIES:

1. Ensure Distributor level route to market implementation and hygine.

- Setting objective for distributors in Route to market.

- Observe salesman operations in the given markets.

- Align sales team to adhere to the corporate guidelines.

2. Field Effectiveness & people development.:

- Working closely with the sales team to drive field efficiency at a salesman level.

- Driving business through ground sales team through sku level drives.

3. Ensure effective implementation of visibility initiatives in the market :

- Identify the geography/channels/ outlets for visibility implementation

- Identify appropriate visibility intervention (boards, pillars, counters etc) basis budgets

- Coordinate with sales team for effective execution

- Create awareness on how to use visibility material

4. Develop & execute regional level BTL programs, channels, and trade and brand activations