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Britannia Careers

Talent Acquisition Team at Britannia

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1974

Applications: 811

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Posted in

Sales & Marketing

Job Code

834910

Britannia - Manager - Consumer Marketing Insights

14 - 16 Years

Bangalore

Posted 4 years ago

#Marketing #Consumer Insights #FMCG Marketing #Brand Management #Market Research

Skills - Marketing insights

ABOUT US :

Britannia is a 100 year+ organization with presence in Biscuits, Breads, Cake, Rusk, Dairy and snacks. The company celebrated its 100th year in 2018 and has emerged as a Market Leader in the Biscuit space, while also launching a host of new products and entering new categories, inching closer to the vision of being a Global Total Foods Company. We are one of the best employers in India as per the Aon Best Employers Study, 2019 while holding the position as Brand Equity's most trusted FMCG brand, 2019.

Our Employee Value Proposition is "MAKE Ti)NGS HAPPEN", with the intent of bringing alive the new corporate brand "Exciting Goodness" into the lives of Britannians because it is the Britannians who have been making things happen through the 100 year journey.

The corporate values of Britannia are:

INVITi)NG, Come home to Britannia :

- The work environment exudes warm professionalism and is accepting of diverse ideas and thoughts while empowering employees as owners.

IGNITiNG, Fuel the Hunger :

- Employees are encouraged to do more with less and strive for excellence and innovation in their jobs CREATING, Build enriching careers

- Britannians have always prided themselves in the quality of work, width of role that one gets to handle at an early stage. Employees talk about the "Enriched Learning" that they get on the job at Britannia and the scope to move internally as potential is valued and bet on.

RESPECTiNG, Do the right Thing

Britannia is also a socially responsible organization with a strong sustainability agenda to address malnutrition in marginalized communities of the country and provides platforms to employees to add purpose to their contribution.

So, every day, every minute while Britannians are at work, they MAKE Ti)NGS HAPPEN !
http://britannia.co.in/

Position Description

Position Title : Manager - Consumer Marketing Insights (CMI)

Function : Consumer Marketing Insights

Stakeholders :

Internal : Marketing, R&D, Sales functions

External : Research agencies and related vendors

Direct reports : 3-4

Location

Britannia Head Office, Bengaluru

Job purpose :

- This position is responsible for the management of quantitative and qualitative consumer research, driving the company's growth plans and strategic initiatives. This position partners with and influences internal customers including Marketing, Product Development, and Sales, to guide and inspire decisions through the use of consumer insights. He/She ensures consumer insights are shared and made accessible to the Leadership and broader company.

Key Job Responsibilities :

Consumer Insights:

- Partner cross-functionally to advise and inspire strategies and decisions that will strengthen the brand and grow the business

- Own and maintain relationships with key external vendors to develop research objectives

- Manage the development of annual forward-looking insight plans with key business partners

- Communicate key findings and insights and present actionable recommendations to internal partners and Leadership to influence decision-making

- Identify consumer macro trends and foresight based on a combination of secondary research sources and experts

- Oversee the development and management of multiple consumer research projects

Market Research: Quantitative and Qualitative analysis

- Ensure robustness of market research initiatives to accurately predict market and consumer behaviour/ trends within the stipulated budget in order to increase the brand market share, brand health and overall sales for each category.

- Manage the design of quantitative and qualitative analysis and reporting

- Provide intelligence and insights on the FMCG Industry and the Competitive Marketplace as it relates to growth, market share, social sentiment, and marketing and promotional activity

Marketing, Category and Brand insights

- Maintain understanding of target segments and provide context and opportunity via research to support the understanding of behavioural-related customer segmentations

- Guide and inspire marketing decisions through customer understanding and insights

- Identify and thoroughly understand key customer-related dynamics of product categories and brands.

Team Management and Development

- Manage and influence direct reports, to achieve goals in accordance with Company policies and practices

- Provide leadership by exhibiting influence and expertise, thus affecting the results of the operating area

- Promote an effective work environment by developing a common vision, setting clear objectives, recognizing outstanding performance and maintaining open communications

- Develop staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans

Education Qualification

MBA - Marketing (preferably from Tier I/II Institute)

Desired competencies

- Strong background of market research

- Strong analytical skills and the ability to apply them to develop insights

- Knowledge of quantitative marketing research methodologies and data implementation

- Ability to clearly communicate ideas and make recommendations

Experience (yrs) : 14-16 years ; 5 years experience in FMCG is preferable

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