Job Description :Position Title: GPM - Disruptive Innovations Function: ADJACENCY BUSINESS Key Stakeholders: Internal: Sales, Trade Marketing, Supply Chain, Procurement, R&D, Finance. The GPM is the leader of strategic projects and liaises with different functions in order to get the projects orchestrated in full, on time. External: Advertising, media and Research Agencies, End Consumers, ManufacturersEducational Qualification: MBA with a specialization in Marketing Experience: 8-10 years (At least 8 years in Brand Management in an FMCG / Retail set up.) Desired Competencies:Marketing, New Product Development, Project Management, Commercial Acumen Key Responsibilities: Manage Business & Brands: - GPM's through their brands are responsible for the current and future business of their brands. Key levers that the GPM uses to ensure that are communication, promotions, activation, pricing, packaging, tight planning and execution of marketing calendar. - The GPM does this with seamless liaision within the organization amongst various functions. GPM's also play an integral part in the periodic restage of the brands that they handle. Output metrics that the GPM is responsible for are NSV, NOI, Market Share, Power in Mind, Innovation Numbers etc. Develop New Products: - The GPM is the owner of the Innovation Funnel in his category. Right from concept development, consumer testing, brief creation for product, the GPM has to handhold the process and navigate the new product through the Stage Gate process. This includes extensive liasioning with R&D, Scale Up, Manufacturing, Finance, Procurement, Planning & Sales functions. The GPM is responsible for the launch and performance of the innovations. Manage Marketing Services: - Draw up activity calendar and allocate expenses based on activity, brand plans and budget allocations. Create brief for media agency based on brand vision and plan - Seek approval on activity calendar and revise it as required. Provide feedback on the draft plan for media planning buying. Provide signed/ approved expense statements for A&SP review. - Create brief on marketing activities and send it to the respective agency. Review plans with agencies and check adherence with brief, provide feedback. - Seek approval, communicate plans to Sales with timelines and probable effect on sales due to the activity, approve incurred expenses based on the approved estimates in order to manage marketing services pertaining to the select brands for BIL. Understand Markets: - Draft briefs for the market research agency for consumer research related to the Brand. Prepare QRE's based on objective. Review research plan, provide feedback, seek approval on the plan finalized. - Provide inputs into selection of respondents and participate in research. - Provide feedback to R&D or concerned department/external agency based on research results in order to strengthen the understanding of consumer needs and perception of the assigned brand vis-a-vis Brand Lighthouse and Competition. - Ensure Statutory and Legal compliance Provide intent, scope of contract and relevant information on planned consumer promotions to legal, provide feedback for modifications on the first drafts; gain approval on the contract based on coverage of scope defined and also a principal approval on terms from other parties involved. Ensure there is legal and statutory compliance for all actions taken.Other ResponsibilitiesMonthly Sales Forecast: Provide inputs to Central Planning on the activities planned for the brand and the timelines for the same in order to contribute to sales forecasting. Annual Budgeting (Sales Budget): - Analyze and Project Category growth rate; Plan the activities to be undertaken to budget for brand growth Portal Management: - Provide content and scope of content for portal management Performance Management: - Set and define KRA's and discuss the same with Superior for changes/approval, complete self assessment form based on KRA set at the start of the period Team Management: - Leads, guides and develops his/her team member The Apply Button will redirect you to website. Please apply there as well.

Bangalore

Britannia - GPM - Disruptive Innovations 

Britannia - GPM - Disruptive Innovations  ,Job Description for Britannia - GPM - Disruptive Innovations  in Britannia in  Bangalore for (8-15) years of experience. Apply Now!

Job Description for Britannia - GPM - Disruptive Innovations  in Britannia in  Bangalore for (8-15) years of experience. Apply Now!