Skills - Category Manager  Job Description - Position Title : Category Manager  Function: Marketing  Key Stakeholders : Internal : Sales R&D Replenishment Manufacturing (For new products) HRcommercial  External: Agencies : (creative, media, packaging, digital, on ground activation)Consumers Consultants (strategy)  Educational Qualification: MBA  Experience: 12-15 years  Desired Competencies : Leadership 'Managing Managers" influencing & Coaching Brand Architectural expertise  Key Responsibilities:   - The role has an In-depth understanding of all brands within the category and takes the lead on defining the brands, positioning the brands, creating a communication platform and designing the portfolio for the category (which brands/products) , Business Planning  - Carry out consumer, trade and competitive analysis and takes the lead on Brand strategy.Lead annual planning process for respective category.  - Brand Communication Accountable for the Communication of an entire brand, preparing the strategies for communication in advertisements including content, mode, frequency, etc.  - Also leads the thought on activation programs including contests and promotions  - Assess feasibility with and communicate alternate consumer promotion plans to Central Planning, R&D, Technical and Legal Brand Commercials  Advertising & sales promotion spends : Fully accountable for category wise proposals for investment on any promotions / advertisements, allocates and approves A&SP expenses Pricing : Gather competitive information on pricing, analyze effects, prepare price change proposal and share with the Group Product Manager to sustainably increase the Volume, NSV and Gross Margin of the assigned Brand  Brand Innovation - Lead the team on preparing a 3 year strategy and annual brand plans on products to be launched  - Lead a part or a small project on consumer research (along with the CMI) on qualitative and quantitative perspective Brand Operations  - Works closely with the Sales and Replenishment teams to lead finalization of sales forecasts by category by product and by SKU, Building a Learning Organization  - Lead the gurukul and spread awareness in the team by inviting external speakers from different industries and competition to understand trends around products, pricing, insights, media, etc. This also includes ensuring a subscription to GNPD  - Creative agency remuneration : Lead a commission based structure and identify requirements in terms of infrastructure and resources, for the year.Team Management - Assigning KRAs, monitoring performance, giving feedback, training and mentoring resources.  The Apply Button will redirect you to website. Please apply there as well.

Bangalore

Britannia - Category Manager 

Britannia - Category Manager  ,Job Description for Britannia - Category Manager  in Britannia in  Bangalore for (12-15) years of experience. Apply Now!

Job Description for Britannia - Category Manager  in Britannia in  Bangalore for (12-15) years of experience. Apply Now!