<p>Skills : Brand manager<br><br> Job Description :<div><p><br></p><p>Position Title : Brand Manager </p><div><br></div><p>Function : Marketing </p><br>Position Overview : <br><br>- Deliver Business objectives (Market share gains, Top line and Gross Margins) through insight based consumer marketing.<br><br>Key Stakeholders :<br><br>Internal : Marketing Team, Sales Teams, QA Team, Finance Dept. Operations / Production Dept. R&amp;D: Product &amp; Pkg. Development<br><br>External : Creative Agency, Media AOR, Market Research Agencies, Production agencies / vendors <br><br>Educational Qualification :<br><br>- MBA or equivalent from a premier business school<br><br>Experience : 5-7 years of experience<br><br>Desired Competencies :<br><br>- Strong analytical abilities to apply thought<br><br></div><div><p>- Must have a good understanding of marketing operations processes</p><div><br></div><p>- Sensitivity to market / category / consumer trends </p><div><br></div><p>- Marketing and business planning</p><div><br></div><p>- Strong written &amp; Verbal communication</p><div><br></div>- Commercial orientation <br><p><br></p><p>- Project Management</p><div><br></div><p>- Managed New product development and new pack</p><br>Key Responsibilities :&nbsp;<br><br>- Design, manage and coordinate all marketing / promotional activities through monthly activity calendars to deliver market share &amp; overall business objectives (Top line &amp; Brand P&amp;L) <br><br></div><div><p>- Integrate ATL &amp; BTL plans for harmonious execution </p><div><br></div><p>- Review marketing activities &amp; report brand / business impact with learning &amp; way forward </p><div><br></div><p>- Manage New Product Development from conception to launch </p><div><br></div><p>- Evaluate, plan &amp; implement existing product development: horizontal / vertical line (variant / product) extension, SKU proliferation </p><div><br></div><p>- Analyse monthly sales data to determine SKU/Geography wise requirements on respective products / brands </p><div><br></div><p>- Analyse retail audit data to determine SKU/Channel/Geography wise gaps and opportunities for the brand </p><div><br></div><p>- Competition mapping &amp; tracking reporting</p><br>- Product &amp; Proposition benchmarking with competition<br><br></div><div><p>- Consumer, category &amp; market insight generation</p><br>- Conduct market research depending on market / business requirements<br><br>- Market / Category &amp; consumer data analysis (market shares / mind share) <br><br></div><div><p>- Consumer STP (segmentation, targeting &amp; positioning) </p><div><br></div>- Communication Development (TVCs / Other creative output) to deliver the brand and business goals <br><p><br></p><p>- Develop Media Plans spanning across diff. mediums: TV, Print, Radio, out of home, digital, social media, </p><div><br></div><p>- Market wise pricing-sizing, benchmarking Britannia products vs respective competition products </p><div><br></div><p>- Interact, negotiate, manage relationship with creative, media, PR, market research agencies &amp; vendors </p><div><br></div><p>- Design of POS &amp; merchandising elements </p><div><br></div><p>- Value engineering / cost reduction measures across product, packaging, activation improving GC &amp; NC </p><div><br></div><p>- Annual budget planning, tracking &amp; deployment </p><div><br></div><p>- On-ground activation planning &amp; implementation </p><div><br></div><p>- Product / brand launch / re-launch / renovation </p><div><br></div>- Understand Price structures / value chain &amp; demonstrate commercial acumen managing the Brand P&amp;L <br><p><br></p><p>- Tracking Brand Health indicators regularly </p><div><br></div><p>Preferred :</p><div><p><br></p><p>- Exposure to Customer/Trade marketing in Middle East</p><br> The Apply Button will redirect you to website. Please apply there as well.<br></div></div></p>

Overseas/International

Dubai

Middle East

Britannia - Brand Manager - IIM/ISB/MDI/FMS 

Britannia - Brand Manager - IIM/ISB/MDI/FMS  ,Job Description for Britannia - Brand Manager - IIM/ISB/MDI/FMS  in Britannia in  Overseas/International Dubai Middle East for (5-7) years of experience. Apply Now!

Job Description for Britannia - Brand Manager - IIM/ISB/MDI/FMS  in Britannia in  Overseas/International Dubai Middle East for (5-7) years of experience. Apply Now!