Educational Qualification : MBA (Specialization in Sales & Marketing) from a Premier B School / Graduate Experience : 3 - 4 years (with experience in modern trade sales) if from a Prem B School, 5-7 years years if otherwise Purpose of the Role : - Deliver the sales objectives of volume, value, market share and in-store execution; and does the customer facing role for Britannia in the region - This role will work with cross functional team of MT (KAMs, Customer Marketing, Supply Chain and Commercial). - Ensure delivery of the channel plans at the store level, ensure merchandising (basis norms), drive field efficiencies, and ensure a robust engagement & relationship matrix with MT customers (inc distributors) at a region level. - This is a leadership role where the incumbent not only lead the team but also lead the region, and build Britannia imagery in MT Reporting To : Head - Modern Trade Number of positions reporting to the role : 4 to 6 Position Titles of direct reportees : PSM, TSI, TSOs.Also, the merchandising team Key Responsibilities : Define monthly and quarterly plans to drive volume, value, market share and activations in the region : - Firm up sales development plan to drive month and quarter priorities of the channel/region - Manage order generation through customers and order execution. Led by field team, and closer working with supply chain and KAM - Plan and Execute brand activation / channel activations at store level by working closely with KAM, CMM, Customer team - Manage supplies for indirect parties (supplied by distributor) - Detailed data analysis of Nielsen, Internal Sales, Customer Offtake and activation to understand the gap and opportunities & build plans basis that Drive Merchandising, and in-store execution : - Manage the merchandising agency and team - Responsible to ensure execution of merchandising KPIs eg attedance, beat adherance, share of shelf (SOS), availability, promo execution, asset execution & management etc - Continuous team engagement to ensure high retention in merchandiser & promoters - Train team to deliver differentiated and innovative displays in the store Drive field efficiencies : - Brand level distribution, Range Selling (unique lines), Dairy distribution, FoB (frequency of billing), TLSD, SAMT - Growths & TLSD (stand alone modern trade), focus brands availability, in-store execution (promo, visibility elements, activation KPIs), secondary fill rate - End to end Customer wiring leading to superlative in-store execution: - Lead the SAMT (stand alone modern trade) and regional chain planning - Involves TOT planning & adherence, Business planning, Market share deliverables - Be the face of britannia for all accounts at a regional level. Drive engagement and busines through regular reviews - Establish and run relationship matrix between field team and customer store team, through regular visits (basis norms), reviews and business planning - Competition understanding through customer discussions and field visits - Bring out opportunities and gaps for the larger team (esp KAM) to work upon Commercial Management : - Ensure commercial adherence in promo execution from distributors and pricing check at store - Claim management from distributor to commercial team; and system through portal - Review and Reporting: Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales - Achievement and Champion's Scorecard and discuss with the Team. New Product Management : - Work closely with KAM, CMM, Supply chain to understand the channel priorities on new launches/ channel specific plan - Robust plan to roll out GTM (go to market) strategy, superlative execution in terms of distribution and basic field efficiencies - Regular review and progress tracking with team

Hyderabad

Britannia - Area Sales Manager - Modern Trade 

Britannia - Area Sales Manager - Modern Trade  ,Job Description for Britannia - Area Sales Manager - Modern Trade  in Britannia in  Hyderabad for (3-7) years of experience. Apply Now!

Job Description for Britannia - Area Sales Manager - Modern Trade  in Britannia in  Hyderabad for (3-7) years of experience. Apply Now!