Brillon Consumer - Zonal Sales Manager - East

The ZSM achieves and exceeds value and volume sales & market share objectives in their zones through effective distribution, timely network investment and by efficiently and effectively managing their field force.

Essential Duties and Responsibilities:

1. Sales & Growth Delivery:

- Achieve net sales target and market share

- Business forecasting, projecting and driving desired results

- Identifying opportunities to build business

2. Distribution Expansion & Channel Development

- Ensure stable distributor network both in Urban and Non-Urban markets

- Set, Monitor and ensure achievement of brand wise, area wise distribution targets.

- Ensure proper identification, activation and management of wholesale and SS channel to improve indirect coverage

- Drive efficiencies on ground through right training of the team

3. Trade Marketing Execution

- Develop innovative plans to activate markets basis local knowledge and share with HO in a timely manner

- Ensure high-impact execution of trade schemes (visibility, POSM, retailer adoption)

- Maximize ROI and budget utilization on trade promotions

4. Market Intelligence & Competition Tracking

- Generate actionable market insights

- Drive timely interventions aligned with market dynamics

5. Team Leadership & Capability Building

- Coach, mentor and motivate field force to ensure performance maximization

- Ensure timely alignment of team on all initiatives and plans of the company

- Talent management and creating talent roadmap

Required Skills:

1. Technical Skills:

- Strong expertise in sales & distribution channel management

- Solid understanding of P&L, trade spends, and ROI modeling

- Skilled in sales data analysis with actionable insight generation

- In-depth knowledge of regional market dynamics, consumer behavior & competition

- Proficient in distributor management and GTM strategy execution

- Experienced in sales automation tools (DMS/SFA)

- Working knowledge of marketing initiatives

- Strong analytical and problem-solving skills

2. Behavioral Skills:

- Effective communicator

- High ownership mindset with entrepreneurial drive

- Strong planning, execution, and multitasking abilities

- Result-oriented with a sharp sales and customer focus

- Advanced negotiation and relationship-building skills

- Proven leadership in managing large, diverse frontline teams

- Agile decision-maker in dynamic field scenarios

- Ability to influence cross-functional teams and navigate ambiguity

Qualification:

MBA from premier Institute with 8-12 years of experience in Sales & Trade Marketing

Must have experienced Team handling and Leadership role

Experience of working in east region of India will be an added advantage