Brillio - Product Marketing Role

Brillio - Product Marketing Role

Scope of Work :

- Define go-to-market strategy for CEP Solutions and Offerings, ensure successful campaign execution and scaled marketing operations ( collateral creation, sales enablement, GTM material updates)

- Partner with solution team to develop pitch decks and emailers bringing out the value proposition

- Build Brillio brand in selected offerings

- Execute multi channel campaigns

- Spot opportunities for POV development, Drive development of compelling POVs

- Previous experience/knowledge of building/collaborating on Analyst Reports like Gartner, Forrester, Everest, IDC etc.

- Build strong business cases and create attractive pitching content for website

- Use data and analytics to work with Brillio Marketing team to measure and improve performance of campaigns, recommending optimization change to achieve desired performance metrics

- Maintain repository of marketing and solution assets to be used in proposals, webinars and marketing events

- Work with Solution and Technical Team to create engaging blogs/articles which are used to build Brillio as a brand in customer engagement space

Key Skills, Qualifications and Attributes :

- Experience of working as marketing mangers in services/product organization

- Knowledge of technology and tech stack in customer engagement/CRM space

- Experience of running campaigns/ creating solution launch collaterals

- Distinctive project management and problem solving skills

- Strong analytical skills

- MBA with 5-7 years experience