Brillio - Lead - Marketing

Marketing Lead

Location - Bangalore, should be open to travel on short-term globally

About Brillio

Brillio (www.brillio.com), a Bain Capital portfolio company - is the leading pure-play digital services company, fluidly combining design-thinking expertise with deep situational fluency, and a comprehensive suite of digital capabilities across product & platform engineering, advanced analytics, and cloud services. We help businesses define internal and external transformation objectives, and then translate them to an actionable technology-enabled roadmap that takes a human-first approach to problem solving. By leveraging a solution-mindset, Brillio drives a significantly higher transformation impact for its customers, making it possible for them to not just stay relevant but truly thrive in the digital economy.

Our culture is driven by Brillio's core values and they form the foundation of who we are as an organization and what we aspire to be as we grow from strength to strength. We equip and empower our employees to push boundaries of - Excellence' by bringing their creative best to everything they are part of and this - Entrepreneurial- mindset allows us to never lose sight of Brillio's top-most value of - Customer Success- . At Brillio, we are unified by the idea of not just creating a good business but a great company. - We Care- deeply about our employees, our customers, our partners and the communities we thrive in.

Role Overview

Exciting opportunity for passionate B2B tech marketers!

As a marketing lead for Brillio, you will help build the brand for a multi-million company by implementing cutting edge marketing and communication strategies. Being part of a super creative, fun and multicultural team, you will work closely with our top-notch marketing team distributed globally. In this role, you will have the unique opportunity to help shape up & execute 360-degree marketing initiatives that impact and influence Brillio's customer segment. The role will require holistic understanding of the B2B marketing spectrum, strategic thinking to align marketing to business needs and end-to-end hands-on execution experience.

Responsibilities:

- Develop and execute influencer marketing strategies and creative campaigns to build relationships with prominent influencers and thought leaders

- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

- Collaborate with subject matter experts and create narratives for interactions with identified influencers and gain positive mindshare

- Plan, Create and Drive brand building initiatives that cut across Social, Public Relations, Media, Content marketing, Design

- Aid in setting up the brand management function through oversight on creative development

Requirements:

- MBA with specialization in Marketing from Tier I/II college

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- 3 to 5 years of relevant experience with IT services or software/SaaS company

- Strong experience in content creation, campaign execution and project management

- In depth knowledge & hands on experience of social media marketing industry

- Familiarity with marketing automation tools

Skills & Competencies:

- Impeccable verbal and written communication skills

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Critical problem solving & stakeholder management