Brillare - Senior Brand Manager

About Brillare:

- Brillare is a home-grown personal care brand founded by a renowned formulation scientist and led by a strong management team from Tier 1 institutions and advised by industry leaders from digital, e-commerce and FMCG space.

- We are probably the most honest and transparent brand in India with 100% natural, safe and cruelty-free products. Being one the fastest growing D2C brands, we have a strong presence across D2C website, 15 online marketplaces, exclusive brand outlets, premium salon chains and international markets. We are financially backed by Emami, 2500+ cr. leading FMCG Company.

- We are an organization that values and nurtures dynamic, fast-paces, high-growth environments.

Entrepreneurial spirit:

- We are imaginative, we take initiative, and we take ownership.

- We love challenges and learn from our mistakes faster to move forward together. Our unwavering focus is to provide our consumers with best-in-class products, always.

Consumer Obsession:

- We are a growing team with ambitious goals and driven by only one principle - Consumer first. Nothing else. Nothing more.

Collaborative environment:

- We are positive, open-minded, and value everyone's ideas.

- No complex hierarchies or red tape, we work as one team and combine our collective strengths.

To discover more about us, please check out at https://www.brillare.co.in/

Job role & responsibilities:

We are looking for an Sr. Brand Manager to grow Brillare's brand presence in digital and offline space in meaningful way and drive revenue growth through efficient and effective brand and marketing campaigns across digital mediums - Facebook, Google, SEO, content discovery platforms to name a few.

Job Title : Sr. Brand Manager

Reporting To : COO

Location : Ahmedabad (Head Office)

- Lead Brillare's marketing efforts through effective brand campaigns including:

- Crafting the right marketing mix for brand expansion across categories (including pricing, positioning, product & packaging)

- Led consumer research to discover meaningful brand, product and category insights

- Find the right opportunities from local/global offerings to launch in India, first through E Com and then across premium offline channels.

- Monitor market trends, research consumer markets, competitors' activities, in-market performance

- Market, Category & Brand assessment by tracking new user acquisition and conversion rates

- Lead the Cross-Functional Project Team for delivery of the commercial and product innovations (including R&D, Supply Chain, Finance)

- Lead packaging development, product development and testing for the innovation

- Brief and create communication for new product or brand innovation (working in conjunction Creative team)

- Lead 360 degree asset creation (Digital, TV, Print, POSM & Radio)

- Create efficient advocacy plan through digital only communication/ influencer marketing model relevant to size, aspiration and TG of the range

- Create a brand toolkit for new innovation launches and translate brand elements into plans and go-to-market strategies

- Ensure Creativity within developing marketing/sales collateral, branding, and other customer-facing material.

- Measure and report performance of marketing campaigns against goals (ROI and KPI's).

Required qualifications:

- 6-8 years of brand marketing experience preferable in FMCG / D2C brand marketing beauty and personal care category

- Graduation + MBA from tier 1 institutes

- Consumer obsession and hands on experience of consumer research

- Analytical Skills: should be able to analyze the overall brand marketing performance

- Strategic Skills: strong negotiation, collaboration, leadership skills, Revenue growth led campaign performance and spends management skills

- Technical Skills: MS Excel, Powerpoint, Power BI, email/SMS/affiliate marketing, brand collaborations

- Enthusiasm to learn new skills and effectively counter all probable hurdles/barriers and ensure appreciable performance in all KRAs.

What's on Offer?

- Anchor brand marketing efforts for a growing D2C brand

- To be a front runner to make the brand a success

Good to have

- SEO/SEM/ Online Marketing, Aware about marketing Database, Display Advertising Campaigns, Maintaining social media presence

We're looking for someone who is

- Passionate about growing businesses online

- A quick learner and self-starter

- Hungry to outperform in a fast-growing environment