Bright Money - Senior Manager - Growth Marketing

Senior Manager - Growth Marketing

We are Bright:

- Bright is a consumer fintech that helps Americans get out of debt, with the power of data science and machine learning.

- It is a mobile app that combines all the tools and tech needed to manage and get rid of debt.

- Bright's tools include credit score building, automated debt paydown plans, financial planning budget planning tools, and refinance loans.

- It works with credit cards, student loans and car loans.

- Bright has had 6x growth in the last year, with 300,000 users, and more than 100,000 ratings and reviews.

- Bright is backed by three major venture capital funds (Sequoia, Falcon Edge and Hummingbird) and with top angel investors from the US, UK and India, Bright has raised +$40 million in funding to date.

- Bright has recently raised $50M in debt funding from Encina Lender Finance, for its credit business growth.

- Encina Lender Finance provides lending solutions to consumer and commercial speciality finance companies across the US and Canada.

- Today we are among the top 8 US FinTech companies.

- We will become a top-100 US financial institution, with the unique strength of data science and predictive modelling to enhance financial products for a user's life outcomes.

- We will be the first at-scale Consumer Tech company, built in India for Global markets.

About Our Founders:

- Bright was founded in 2019 by a founding team from McKinsey's Banking Practice (Petko Plachkov and Avi Patchava) and InMobi Data Scientist (Avi Patchava, Varun Modi, Avinash Ramakath, Jayashree Merwade).

Role:

- We are looking for a self-driven Growth Marketer to build our user acquisition machine and scale Bright's unique product.

- Manage million dollar monthly budgets across campaigns / channels to drive profitable acquisition strategies.

- You will be an integral part of our growth journey, testing and developing channels, creatives, and strategies that maximize acquisition at a sustainable cost and at real scale.

- You love data and will work with our data science teams to build an analytical process to manage growth and deliver against our CPA targets (data-led decision making), helping us develop a distinctive edge in performance marketing.

- You will work closely with our product teams to optimize our acquisition funnel and provide insights on the product from growth tests and will help us define our strategy to tackle the $1trn opportunity.

- We are very focused on Facebook / Instagram paid marketing, so experience in this is a bonus.

- You will work directly with the founding team to develop and execute our growth strategy.

- For the right person, this is an opportunity to grow into or enter at the leadership level at fast growing innovative FinTech.

Responsibilities:

- Develop and execute the user acquisition strategy for our mobile app from inception to Scale.

- Identify, validate, and optimize new acquisition channels including paid marketing (FB, Google, etc), content marketing, viral loops, SEM/SEO, affiliate, and influencer marketing.

- Generate data-driven hypotheses and constantly iterate to improve CAC across high-impact channels.

- Own our landing page strategy, from information architecture to conversion rates.

- Analyze the performance of acquisition channels (CAC, ROI, etc) and user behavior to make data-driven proposals for product development and marketing.

- Manage to track, build reporting dashboards and attribute ad spend by channel to accurately measure ROI via different channels.

- Develop and execute strategies to build up our pre-launch waitlist.

- Develop and amplify sustainable growth loops post-launch.

- 7-10 years experience at a high growth company with a proven track record of leading and driving growth initiatives with a focus on performance marketing.

- Paid social (Facebook) a must.

- FinTech experience is not mandatory.

Skillset:

- You have done it before: You have a proven track record of growing a user base through smart and resourceful techniques.

- Scrappy: You aren't afraid to get creative, hack solutions together, and stretch a dollar as far as it can go.

- Entrepreneurial: We are building a business, so courage and bold creative thinking are rewarded.

- You prefer a point of view to prove or disprove as opposed to silent Tinkering.

- Technical: You are technical enough to build scripts and connect tools to automate your workflows (basic SQL queries is a must).

- You understand pixel tracking, HTML, and how to manage tests across multiple parameters (funnel, ad, etc).

- Data-Driven: You are able to dig into data and extract actionable insights.

- You have an analytical mindset and constantly learn through data.

- Communication: You write copy that converts and can manage creative partners to build great advertising campaigns.

- Focused: You have a framework to prioritize your work for the highest ROI.

- Strategic: You have the vision to think around the corner.

- Bias for action: You are self-driven and get things done.

- Bias towards action.

- You are constantly iterating to find out what does and doesn't work.

- Organized: You are hyper-organized and can manage multiple moving targets at the same time, while maintaining rigor and discipline on tests.