Bravvura - Senior Copy Writer

DESIGNATION - Senior Copy Writer

DEPARTMENT - Marketing

WHO WE ARE -

Bravvura Breaking Down Barriers to Build Better Solutions!!

Building cutting-edge Solutions for today's Omni-Channel Digital world that specializes in Audacious creative and Immersive Technology.

Bravvura is more than an agency; we- re a partner for emerging and daring brands. We stand for meaningful, long-lasting connections between our clients and their customers through tailor-made strategies incorporating a custom-blend of creative and technology.

We work beyond borders and bring influences from different countries, industries and backgrounds to deliver diverse and innovative work.

WHAT DOES THIS ROLE HOLD FOR YOU-

- Create big idea campaigns and multiple concepts from creative brief

- Create copy for web, digital media and marketing for a wide variety of users and user needs

- Ensure copy tone and style are consistent with brand and style guidelines

- Interact with teams to understand business objectives, markets and audience insights

- Create enticing, brand appropriate copy for a variety of requests across digital touch points

- Translate concepts into relevant and effective messages

- Contribute to brainstorming and creative brief development

- Writing copy for digital solutions and campaigns and conceptualizing and creating creative presentations

- Collaborating with cross-functional teams, including client servicing and technology

- Staying up to date with social, digital, and technology trends and Contributing to product development and evolution

- Collaborate with account management, offline creative, interactive design, strategy, media & social team

- Ensure timely and flawless execution and Inspire a team of interactive designers, juggle multiple projects simultaneously, and work closely with clients

- Creative assignments of almost every kind digital (paid media, owned/ earned social platforms, original video content, mobile, experiential, PR/ talk- worthy ideas, just to name a few)

- Condense significant amount of content into succinct communication plan

- While you are your own captain (at the same time you need to be a team player), decide the success of your campaigns and get to work with prominent Indian and global brands

- Develop and implement process, standards and guidelines for ongoing copy development while demonstrating a fundamental understanding of the consumer/internet users- mindset

- Check the complete project to ensure it gets delivered as per the brief and requirement

- Translate concepts into effective tags and messages

- Ensure copy tone and styles are consistent with brand guidelines

- Campaign releases and Client Delight Levels

Measures of success -

- Understood Bravvura core proposition for its customers

- Demonstrated understanding of the client challenges and content requirements

- Taken on ideations and copywriting needs for key client projects and campaigns

- Thorough understanding of digital channels and their network effects

- Have met and started to build relationships with key clients

- Built strong internal relationships across creative, technology, account servicing and community management teams

- Be leading the copywriting output for Bravvura; setting and maintaining a high standard for all copy assignments

- Be regularly attending client meetings with account managers/directors, leading and influencing ideation and recommendations

APPLY IF YOU HAVE-

- Post Graduate / Bachelor Degree in Marketing, Communications, Journalism or related fields plus 5-7 years- relevant experience in digital medium/multi domain brand exposure in the online space/campaign

- Strong conceptualization and writing skills with a comprehensive knowledge of the digital landscape

- Deep understanding of how copy relates to art, design, graphics and typography

- Excellent communication, organized, attention to detail and problem solving skills

- An online portfolio of award winning digital work (proven experience in writing for web and digital platforms)

- Strong understanding of consumer insights and attributes

- Know the right mix of traditional and digital communication to hit targeted campaigns and achieve the business objectives

- Proficiency in branding, social, online marketing, mobile marketing and media concepts

- Contextual alignment of the ideas to the marketing mix that ensures ROI

- Ability to create concepts and copy that delivers on creative briefs and align to business goals

- Working knowledge of online media and user experience analysis is a plus

- Polished client presentation skills, demonstrating a clear vision of how the work addresses problems and objectives set forth in the creative brief

- Ability to envision creative ways to leverage ideas and technologies, both online and offline

- Attention to detail (punctuation, grammar, tone of voice) a must

- Good understanding of social media platforms and their network effects

- Excellent written, verbal and visual communication skills

- Strong conceptual & analytical skills with knowledge of how copy relates to art, design, graphics and user-experience

- A Go Getter/ Never Say Die attitude

- Ability to think on the feet

- Creative thinking (ability to make shit happen)

- Proven ability to create copy for a variety of audience, brand and domains/industries

- A cheerful disposition!

WHAT- S IN IT FOR YOU-

- Compensation - As per industry

- Location - Gurgaon

- Reporting to Vertical Head

- Exposure to Glo-cal brands and markets

KNOW ABOUT US MORE...

Founded in 2007, at Bravvura creates breakthrough digital experiences that connect brands and consumers via online, mobile and social platforms. Built upon research-based consumer insights, our engagement platforms spring from our understanding of the markets we serve and the trends that influence them.

Our motto is Empowering Businesses and Inspiring Customers. We deliver custom digital marketing solutions and services to clients of all sizes. Our global network of passionate research, strategy, creative and media experts deliver one goal to our clients: Engaging digital experiences, on brand, on budget, on time...every time.

OUR ENGAGEMENT

We research and identify the behavioral trends of the target audience and develop solutions not for where your industry is going but for where it can go. We believe in creating new organic opportunities for consumers to connect with your brand over and over again.

OUR REACH

We curate a personalized network of relevant media properties and websites where your brand's message will be best received, and we craft amplification strategies that will bring your brand closer to your customers.

OUR CONVERSION

We know that conversion takes place at the convergence of creative and technology. By designing the full funnel from consumer to customer, we streamline the experience and generate higher revenues. By cultivating a community of engaged users, we- re able to tune in quickly to their responses and adapt messaging in real-time. We don- t stop thinking. We optimize, refine and improve your brand's connections by being endlessly flexible.

When we talk about our People: As an organization we are a young at heart, tech-savvy, and always looking to discover something awesome.

We- re a family. A rather large family, but not so big that you get lost in a crowd or your contributions will go unnoticed.

We have a flat management system - There is no hierarchy which allows your performance to dictate your success in our ever growing company.

Greater Ownership -We entrust all of our people with responsibility which fosters faster learning ; Participate in an entrepreneurial and niche business and simultaneously enjoy the benefits of a professional organization

Dynamic work - At all times, there are multiple projects being worked on across diverse technologies meaning your work day will never be boring or monotonous.

Employee @Work Unique opportunity to - Learn while you Earn- ; Specialist and expert leaders teach you about new technologies and help you grow your specialties.

Opportunity to work on challenging, rewarding projects with talented colleagues and clients spread across 3 continents

Blending expertise with skills : We have a team of qualified and experienced leaders with varied skills and backgrounds

Stepping onto the success ladder - We are among the top two E-commerce companies in India

Know more about us and our team, visit Website: http://www.bravvura.com

Salary Offered : 6-12 LPA