BrandTouch & Analytics - Business Director - Marketing

Join Brand Touch & Analytics (BTA), the cutting-edge marketing communication platform within the esteemed Aliagroup, a pioneer in brand and marketing communication for over 25 years. Aliagroup's legacy includes the development of several specialized marketing communication organizations, each setting benchmarks in their respective domains. As part of this illustrious lineage, BTA is committed to revolutionizing marketing communication by seamlessly integrating digital and physical capabilities to create unparalleled brand experiences and foster enduring consumer relationships.

BTA has proudly collaborated with renowned FMCG giants such as P&G, ITC, and General Mills, and is poised to embark on exciting new projects with other major players in similar sectors. To spearhead our journey to excellence, we are seeking a dynamic Business Director who will helm the organization, driving it towards becoming the foremost in the country.

Key Responsibilities:

Strategy Development and Implementation:

- Craft and execute comprehensive business strategies aligned with BTA's vision and objectives.

- Expand market presence and clientele through strategic initiatives and partnerships.

Client Relationship Management:

- Cultivate and nurture strong relationships with existing clients, addressing their needs proactively to ensure satisfaction and retention.

- Identify opportunities for upselling and cross-selling agency services to enhance client value.

Revenue Generation:

- Set ambitious revenue targets and devise strategies to achieve them.

- Monitor sales pipelines and implement pricing strategies for optimal profitability.

Team Leadership and Development:

- Provide visionary leadership to the business development team, setting clear objectives and fostering a culture of collaboration and innovation.

- Mentor and coach team members to unleash their full potential.

Market Analysis and Competitive Intelligence:

- Conduct thorough market research to stay abreast of industry trends, client preferences, and competitor strategies.

- Utilize insights to identify growth opportunities and inform strategic decision-making.

Financial Management:

- Oversee budgeting and financial planning processes, ensuring adherence to financial policies and profitability targets.

- Implement corrective measures as necessary to maintain financial health.

Operational Excellence:

- Streamline business processes and project management practices to enhance efficiency and service delivery.

- Ensure compliance with regulatory standards and industry best practices.

Performance Measurement and Reporting:

- Establish KPIs to monitor progress against business objectives and prepare regular performance reports for senior management.

-Utilize data-driven insights to drive continuous improvement and optimization.

Stakeholder Engagement:

- Cultivate strong relationships with key stakeholders, representing BTA at industry events and advocating for its interests.

- Act as a spokesperson for BTA , enhancing its visibility and influence within the industry.

Technology Adoption:

- Identify emerging technologies and integrate them into BTA's offerings to stay ahead of the curve.

- Ensure all projects leverage technology effectively to enhance marketing communications.

Ideal Candidate Profile:

- 10+ years of experience in marketing communication, ad agencies, or digital marketing organizations.

- Proven track record of building strong relationships with brand marketing managers across FMCG and other sectors.

- Expertise in selling to large FMCG organizations and engaging brands at a strategic level.

- Inspirational leadership skills with a passion for business development.

- Proficient in P&L management and financial acumen.

Join us at BTA and lead the charge towards transforming marketing communication in the digital age, while leaving an indelible mark on the industry landscape. If you possess the drive, expertise, and vision to excel in this role, we invite you to embark on this exhilarating journey with us