Branding Strategy Lead - Manufacturing Firm

Brand Leadership, Strategy and Planning:

- Develop global brand vision & crusade for the brand drawing on brand, consumer, markets, environment etc.Inspire commitment and alignment of the global network behind brand vision & crusade

- Seek and define new, engaging and inspiring ways to successfully communicate brand vision & crusade to internal and external stakeholders

- Develop and present the annual brand plans, and Lead the PR brands strategy comprehensively to drive the brand crusade, fuel advocacy and win at the last 3 feet

- Lead the global marketing/ brand strategy and activities to improve visibility and credibility in the media

- Allocate adequate resources to deliver the brand strategy. Ensure efficient utilization and tracking of the same

Brand Communication and Activation:

- Develop effective advertising and promotion programs to achieve impactful and best quality, efficiency standards in the industry.

- Lead timely implementation and evaluation of marketing plans and extend the brand communication through various media and other innovative ways/mediums.

- Anticipate future trends in terms of communication and their impact on business

- Draw clear business implications from communication performance and use it to maximize a brands' performance

- Assess skills of creative / media agencies and continuously manage / challenge them to provide exceptional level of service

- Provide direction to the regions in translating brand strategy into relevant local GTM activation &promotion. Allocate & prioritise promotion resources.

- Liaise with brand owners, internal departments and external agencies for timely implementation of all activities.

Consumer Insight and Market Intelligence:

- Commission researches to monitor brand health and gain consumer insights

- Advise on new product development and strategies, packaging, printing technologies etc. through consumer insights derived from market research, competitive mapping and other market intelligence.

- Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumers & categories

Digital:

- Use digital as one of the lead mediums to further strengthen the brand communication and activation, and maximize Digital media leverage

- Post Graduate in Marketing Management

- At least 5+ years of experience in a senior managerial capacity.

- 5+ years of experience in generating and translating customer insight into brand plans

- Independently managing a Product/ brand Portfolio/business line to generate top line growth and drive cost efficiency

- Managing brand activity in the Digital Space, good understanding digital space

- Media planning expertise

- Large format multicity events / activation exposure

- Retail promotion planning exposure.

Its a diversity hiring.