Branding Marketing Lead - B2B - Manufacturing

We are looking for a Branding Lead (B2B) for a leading Manufacturing organization.

Location- Mumbai

- Develop strategy to enhance the organisation reputation keeping in mind corporate and business objectives and lead execution of appropriate initiatives.

- Liaising with the agencies.

- Developing and executing Brand campaigns including New Product Launch campaigns, marketing collaterals (online and offline) for the regions.

- Monitor external conditions and competition in order to provide strategic insights on latest trends and unique market practices and formulate appropriate execution plans.

- Act as a bridge and enabler for Group Communications for various businesses, providing timely and relevant counsel and support for important events, including campaigns, quarterly results, crisis management, etc.

- Building Content and Communications strategies for enhancing brand equity

- Leading the team to create necessary content and narratives for different communication objectives and channels, including the design and execution of campaigns with the overall objective of enhancing brand equity

- Develop a brand identity framework for to enable coordinated and consistent messaging

- Provide strategic direction and supervision to the internal communications function

- Enable leaders with powerful messaging for both external and internal events.

- Supervision of relevant communication collaterals including publications.

- Creating communities on social media who help become our brand advocates

- Events, Exhibitions & Awards - Help evaluate participation in various awards, events and exhibitions - Supervision and guidance on events and exhibitions and helping craft content for such events - Overseeing execution of such events - both external and internal to enhance digital presence

- Strategize content and grow presence across the various digital avenues, including social media like LinkedIn, Instagram, etc.

- Coordination with internal teams to source right stories that can be amplified both, internally and externally

- Monitor digital analytics to gain insights, take corrective action and spot opportunities