Brand Strategist - EdTech

Looking for a dynamic Brand Strategist to develop and execute effective brand strategies, enhance company reputation, and drive business growth.

Roles & Responsibilities :

- Develop and execute impactful brand strategies to enhance brand positioning and achieve business goals.

- Create and maintain brand guidelines and ensure consistent brand messaging across all touch points.

- Oversee the development and execution of brand campaigns, advertising, and marketing materials.

- Analyze brand performance, consumer feedback, and market trends for optimal brand strategies

- Collaborate with creative teams to create impactful brand assets, including visual identity, and brand story.

- Collaborate with external agencies and vendors to execute brand initiatives and ensure brand consistency.

- Stay up-to-date with industry trends, emerging technologies, and best practices in brand strategy.

Qualification: Bachelor's or Master's degree in Marketing, Business, or a related field (Master's degree preferred).

Skill Set :

- Strong understanding of brand strategy development, brand positioning, and consumer behaviour.

- Excellent research and analytical skills, along with strong project management skills

- Creative mind-set with the ability to think strategically and translate ideas into actionable plans.

- Exceptional communication skills with the ability to articulate and present brand strategies effectively.