Brand Strategist - Digital Agency

Brand Strategist- Digital Agency only

1. Translate briefs into inspiring strategy to kick off and guide campaigns and pitches

2. Build strategies based on insight derived from an in-depth understanding of the brand, consumers' feelings, attitudes and behaviours, and cultural trends, while assessing situations and identifying opportunities

3. Carry out in-depth research about the client's brand and competitor brands, including previouscampaigns run by the client's brand as well as competitor brands.

4. Evaluate the demographics of specific media users by analyzing their characteristics, behavior and media habits to identify target audience appropriate creative ideas and solutions

5. Collaborate with campaign, creative and the media and analytics teams running idea-igniting workshops, brainstorms and briefing sessions where required

6. Brainstorm with team members to decide upon creative ideas to take the campaign, pitches forward and help in make decisions for creative buckets

7. Make suggestions to determine the most effective platforms (Facebook, Twitter, LinkedIn, Instagram etc.) that allows the brand to convey messages to target audiences taking into consideration its outreach, frequency of reach and budget

8. Strategise in various stages of development, ensuring campaign delivery that resonates with the brands target audience

9. Drive content effectiveness through developing and leveraging insight from planning to optimisation

10. Identify content hypotheses and testing models together with the Media and Analytics team

11. Write messaging decks and narrative framework with audience-specific messaging

12. Have a high awareness of digital content and the influencer universe-enabling effective discovery
and articulation of case studies, explaining how and why things worked or did not work