Brand/Product Manager - Nutraceuticals

Job Title : Brand/Product Manager - Nutraceuticals

Reporting to : Business Head/Head of Mktg(CPD)

Organization :

USV started as a joint venture between USV & P inc (a subsidiary of Revlon US) more than 5 decades ago and today it ranks among leading healthcare companies in India and its products ( including Active pharmaceutical ingredients, Peptides, injectable etc.) are marketed in 75 countries around the world.

We are a value driven organization, driven by our credo and are committed to cultivating a fair, respectful and engaging work environment that inspires our diverse team to thrive professionally and contribute to the communities where we operate. We inculcate responsibility to attain a deeper understanding of our impact on the eco system and sustainability issues through all levels of USV business.

Today USV has a modest presence in FMCG division mainly into baby and personal care (through licensing agreement with a German company Sebamed), it has aspirations to build a robust FMCG business in next 5 years, by introducing range of new products/ categories and drive exponential growth through a mix of organic & inorganic routes.

As part of this plan USV is setting up a new Nutraceuticals business within the ambit of Consumer products Division. Currently the product scope includes multi vitamins which will further expand into other segments/ categories within well-being space.

Role Purpose :

- We are looking for a dynamic personality with strong marketing foundations and in market execution experience with world class consumer facing organizations/ brands.

- Someone who feels excited about the opportunity of building a business from scratch and willing to put that extra effort in working on-ground with teams, processes and framework to drive growth.

- A right fit for this role is someone who had conceptualized a brand from scratch or restaged an existing brand in an FMCG/OTC set up.

- In addition have strong exposure to new product introductions and media planning.

- He/she needs to be hands-on particularly with new-age digital media including social and performance.

- This role is pivotal in shaping and achieving long term business objectives of Nutraceuticals business division.

- Entrepreneurial driven strategic thinking and ability to lead and drive Marketing function with a go getter mind set to drive 10 X growth.

- The role requires deep understanding of business fundamentals with a strong ability for outcome-based execution and ability to build brands.

- The role requires strong people orientation and administration skills who will work with different cross-functional teams to launch media campaigns and NPD projects.

Key Responsibilities :

Scope :

A. Financial :

- Revenue/Budget of the portfolio of Brands

- Profits

- Assets (Physical and IP)

B. Non-Financial :

- Manage project timelines for media and Product launches

- Geography : India

Authority and Resources :

- Coordinate with other departments within organization and seek approval for projects within the group rules and maximize returns on investment.

Performance Measures and Outcomes Expected :

- Budget

- As per KPIs defined for the role

Key Responsibility Areas :

Brand Strategies :

- Assist Marketing Head in creating Brand Maps for all the portfolio of Brands

- Work in close coordination with the Creative Agency to ensure creatives are based on the Brand Strategy to evolve a 360 Degree Approach for each Campaign Idea across channels like TV, Press, Radio, OOH, Internet and Mobile.

- Drive new-age digital marketing strategies/ social-media marketing

Brand Execution & Promotional Tools :

- Ensuring a 360-degree approach

- Drive execution as per the approved marketing calendar

- Audio-visuals, POS, Stands, Demo Kits, Premiums, Literature, Website etc.

- Timely and optimal supplies to the field

Media Planning :

- Work with Marketing Head in creating a Media Strategy in line with the Brand Strategy with inputs from the Media Agency.

- Setting correct Media Objectives for each campaign and ensuring high media visibility.

Packaging :

- Benchmark the latest in packaging with the industry and beyond

- Ensure that the packaging is in line with the brand map

- Ensure that the packaging is within Legal & Regulatory Norms

Trade Marketing :

- Provide direction on Distribution, Display, Promotion & Price across Channels ( Retailer, Distributor, MFR,E com)

- Build Framework for Channel partner engagement & incentive program

- Support on Ground activations / Road shows

Marketing Research :

- Commission Research Projects to understand consumer behavior and finding solutions for Marketing Problems

- Track Brand Health

- Evaluating the success of each campaign

- Qualitative and Quantitative Research on Customers (both Consumer and Trade)

Customer Relationship Management :

- Building a CRM program involving :

a. End consumers

b. Influencers

c. Facilitators

Budgeting :

- Freezing the A&SP budget in line with the Brand Strategy at the start of the year.

- Ensure that the A&SP spend for the division is within the budget

- Ensure that the agency bills are cleared as per norms.

People Management :

- Create a positive environment where all employees in the Business Unit can excel.

- Ensure all staff are equipped, trained, qualified, motivated, developed and empowered to provide high levels of people satisfaction and engagement.

Minimum Educational and / or Training Qualifications and Certificates :

- MBA from premium institutes in India or abroad.

Preferred Experience and Knowledge (number of years, type of experience) :

- Total years of experience : 5-6 yrs of experience in Sales & Marketing with at-least 3+ years in Marketing function of leading consumer facing or OTC organizations.

- Has managed a project from concept to go live

Required Behavioral Competencies :

- Build effective teams in the function & lead the teams well

- Strategic Thinking

- People Management

- Communication - interpersonal skills

- Results Oriented / Responsibility for Results

Other requirements :

- Project management

- Negotiation skills

- Integrity