Brand/Product Manager

Job Responsibilities:

- Responsible for the brand strategy planning and communication of major brand in the organisation

- Point person for brand re-positioning exercise for brand

- Work with different media/creative houses and produce multiple brand communication touch points

- Manage multiple brand endorsers efficiently and created content pieces in international locations.

- Custodian of aspects involving the product, packaging, licensing and trademark of the brand.

- Manage the marketing and branding activities

- Lead & manage media budgets

- Responsible for all marketing activities across various media like television, print, radio, outdoor

- Manage professional teams and act as the 1 point contact with external partners like Ad agency, PR agency, Media agency etc

- Responsible for the product development, portfolio management and pricing.

- Setting up new initiatives in developing product campaigns, conducting market research studies, executing marketing plans and organizing product launch events