Brand Performance Manager - FMCG

Inviting applications for a role with a leader in FMCG sector for a luxury category. Gender diversity Mandatory.

The candidate should have handled end to end marketing for luxury category.

Major responsibilities include digital marketing, media buying, brand management, vendor management, Campaigns,

JD for Reference

1 Leadership & GAME Planning

- Lead the development, selection and identification of all growth drivers as a part of GAME planning

- Lead the overall management of brand budget (ATL/HASP) & the flex to deliver incremental CAAP by delivering better ROI

- Lead the execution of the 6 month activity calendar

- Lead the media planning process and execution in partnership with the media team

- Create simplified tools & templates to manage performance conversations with support from Analytics & Finance teams

- Identify and fill all SKU/pricing opportunities

- Lead all brand performance reviews with he portfolio head & CMO - Brands- P&L (co-own)

- NSV

- Volume & Value Market Share Delivery

- No. of growth drivers delivered

- Spontaneous awareness and P4W

- Battle/Business segment share

2) Collaboration & Performance Execution

- Ensure flawless execution of growth drivers that are likely to impact the performance of the current & next quarter across RPC clusters, in collaboration with central customer marketing & cluster RPC teams

- Identify relevant M&E and analytics framework for each growth driver by working with the planning/analytics team

- Ensure timely availability of all brand/ROI analytics and drive agility in the performance decision making by working closely with planning/analytics, finance, HO & RPC cluster heads, customer marketing & commercial teams

- Support the marketing manager on brand performance management through S&OP process by providing M&E and predictive analytics that shapes and influences the plan

- Drive incremental gross profit & gross margin for the respective brands by supporting the marketing manager on GM enhancement and Brand value engineering opportunities

- Support the marketing manager in development and sign off of the learning action plan in partnership with planning (quarterly & annual)

- Jointly work with the marketing manager in piloting new growth drivers and building new asset capability (after POC)

- Ensure the brand has proven growth drivers through strong cause-effect analytics & achievement of quarterly plans before every Annual Game Planning cycle

3) Driving Innovation

- Lead Renovation projects from Gate 5 to Gate 6

- Lead Innovation project commercialization from Gate 5 to Gate 6 with support from BCC Project Manager & Innovation Head