Brand Partnership Manager - Advertisement Sales

JOB: AD SALES - BROADCASTING

About the Brand

Our client is a partnership between a Global television broadcasting company and a successful Indian digital media start up. It's India's premier multi-platform business and financial media company. The international partner is a global leader in financial information and news. From its terminal business to its TV news network to the billionaire list and its super premium events, it's an iconic brand. The Indian start up is a leading digital news & opinion brand in India targeting the mobile first audience. Together they harness the unrivalled global resources of global partner with the Indian start up's deep market experience in its platform straddling broadcast, digital, live events to serve high quality business news, insights and trends to consumers.

About the Brand Partnership Team

The role is a part of the media brands 'Brand Partnerships' team. This team focuses on brand solutions and concept selling as a mandate across digital, television and on-ground platforms. The brand boasts of an integrated, platform-agnostic approach when partnering brands. They are in the business of selling ideas and building IPs in close partnership with their clients. These ideas necessarily involve creating high quality and engaging content for a premium, evolved audience of decision-makers, executives, entrepreneurs and investors.

About the Role

Brand partnerships is essentially an ad sales role where the candidate is expected to generate revenue from leading brands, either directly or through their agencies. Revenue solutions from the brand can include multi-format content ideas spanning branded native content, premium display inventory, on-ground events, sponsorships, digital videos, social media and more. The candidate will represent the brands capabilities across platforms i.e digital, broadcast and on-ground. Appended below are a few role pointers:

- Act as the brand ambassador with clients and agencies in the territory

- Understand the brief given by the agency/client on brand positioning, brand/campaign objectives and marketing challenges and translate them internally so as to enable a customised proposal

- Originate, facilitate and own the content solution process for the client - From presenting the brief internally to the branded content/marketing teams TO ensuring a customised proposal is presented TO pitching the same to client stakeholders TO closing the negotiation and supervising execution of the deal successfully

- Build strong relationships with the key/senior management team at agencies and clients

- Work closely with in-house teams including the content, marketing and product teams to ensure successful conceptualisation and execution of ideas and plans and which adhere to the brands editorial standards and commercial guidelines.

- Assist the leadership team in devising best-fit monetisation strategies for the territory including sharing relevant market information and spotting trends and helping shape commercial agenda

- Ensure revenue targets achievement

Key Skills

Ideation & Lateral Thinking, Problem-Solving, Inter-personal Collaboration, Detail-Orientation, Building External Relationships, Entrepreneurial Mind-set & Self-starter

Key Partner Internal Functions

Content Team, Marketing & Product Team