Brand Marketing Role - Online/Internet

Roles and Responsibilities:

- Bring the Company brand to life stay on top of all product and non-product communications and develop winning campaigns to communicate the same.

- Create Brand Roadmap for Company using owned, earned and paid media vehicles

- Own customer and consumer understanding, identifying their barriers and triggers to purchase

- Build community - identify the different audience groups such as developers, C level executives, industry verticals, and grow brand awareness among the communities by developing campaigns across earned, owned, and paid channels.

- Own the content strategy for the brand across channels.

- Curate, participate, Plan and execute events to engage with the intended target audience.

- Understand Media Landscape and partner with Media houses to launch and amplify brand campaigns.

- Be ready to drive the campaigns, end to end, this would involve research, briefs, conceptualizing, creative development, media plans, and measurement.

- Collaborate with vendors including and not limited to video and design agencies, media agencies, etc. to roll out the campaigns

- Collaborate with various teams including Marketing, Product, HR, Business, Growth, and Media to define, drive, and launch improvements to the consumer experience including purchase

- Establish and create a world-class destination for the products including Landing pages, homepage(s) and more

- Measure brand awareness and perception. You'll help us collect and act on data and feedback to evaluate brand work and inform on upcoming initiatives.