Brand & Marketing Manager - Life Insurance

OBJECTIVE OF THE ROLE :

To help organisation achieves its brand & business objective by providing marketing and communication solutions. To help organisation to build pride in life.

Responsibilities :

Product :

- Develop product Positioning & communication strategy for all product categories

- Develop strategy for product launch and marketing campaigns

- Develop various content like product Videos , presentation , emailers , electronic and print collaterals

- Plan &execute product Content strategy to drive awareness , understanding & affinity for the products across distribution and customers/prospects

- Develop product category campaign support desired promix& organisation objectives

Brand Store:

- Develop and maintain the brand store portal

- Build and drive product categories and SKU in brand store

- Drive & promote the registration and usages of brand store

- Marketing promotion , sales schemes and campaign to drive sale

- Driving seller / vendor alliance to drive catalogue and market place

- Vendor management , negotiation and on boarding

- Ensure all brand merchandise buying is happening through this portal

- Ensure quality merchandise and proper use of brand guidelines

- Regular reporting of the business and web analytics

Brand Promise :

- Build awareness , understanding & internalisation for employees and distribution

- Organisational level Campaign , event & activations to drive internalisation

- Keep life Anthem contemporary , relevant &compelling for all stakeholders

- Internal campaign to popularise and build participation for Hum Hain hamesha and customer stories

- Drive reward and recognition e.g. Brand Pins for brand promise internalisation

- Regular content creation for internal as well as consumption on social

- Ensure brand usages across the origination as per the Group marketing guidelines

- Manage & Drive LA rating and review system to ensure brand promise behaviours deliveries to customers

CSR :

- Ensure development, implementation of scalable CSR program

- Create Brand positioning through effective CSR program

- Collaborate with PR & Social Media teams to promote CSR initiatives to stakeholders, including potential and current employees & customers

- Create plans & programs to educate employees about CSR and build their participation

- Identifying and critically evaluating social development projects and evaluate proposals towards financial contributions,

- Maintain a regular connect on execution of initiatives , monitor & evaluate the effectiveness and impact of initiatives

- Manage all communications as well as monitoring and reporting results

Internal Communication:

- Communication and creative support for impact making strategic initiative

- Environment branding at HO and branches

- Business and competitive intelligence

- Keep a track of business movement and impact created by marketing interventions

- Ensure continuous flow of information on Competitive Activities

- Budget and spends

- To be overall custodian of Budgets allocated and Spends as per plan and provide continuous updates

Eligibility Crietria :

Qualification : MBA (Marketing- Full Time)

Work Experience: 7-8 years into marketing communication

- Candidates from agency are preferred

Specialisation: marketing communication , brand management , Event & activation

Necessary (Positive):

- Ability to write Communication brief to creative agency

- Analytical and communication skills and good at making presentations

- Ecomm experience on in apparel and merchants

- Ability to handle work through agencies and vendors

- Working with FMCG or Consumer durable company in marketing function or

Preferable:

- Visualizer and strategy in charge from creative agency

- On-line retail marketing and merchanding

- Exposure to CSR