Brand Marketing Manager - Gaming Firm - IIM/XLRI/FMS/MDI

Brand Marketing Manager

We are looking for passionate gamers to join. If you've spent hours on COD death-matches or grinding them Witcher levels, we would like to talk to you. We are a bunch of crazy gamers who love building games and passionate communities around them!

Experience: 3-7 years

Education: MBA (Marketing preferred) from a Tier-1 college

Responsibilities

- Conduct Brand Studies and run Consumer Connect programs to build strong brand audits and consumer insights

- Tune and build marketing campaigns according to insights

- Take ownership of brand KPIs and grow them on a quarterly basis

- Run marketing campaigns end-to-end taking full ownership of PR, Social, Influencers, asset creation and media planning from a brand perspective

- Aid the e-Sports and Offline teams with brand consistency, and activation audits

- Run Audits of spends and ROI from channels and tune marketing activities accordingly

What you must have done before:

- Be a passionate gamer. Must have played games of multiple genres on mobile. An active gamer on console or on PC is an added bonus.

- Run 360 degree marketing campaigns including (and not limited to) TV, OOH, Radio

- Run a pan country media plan either for brand awareness or a CTA prop

- Built and ran digital brands with control over marketing spends and ROI

- Anchored or part of team which has anchored brand partnerships of significant impact

- Having worked with gaming companies or gaming products in the past is a bonus

- Has been responsible for running any 2 of the following : A top creative agency, A PR Agency or A Media Planner

- Having experience in brand repositioning campaigns would be an added bonus