Brand Marketing Manager - FMCG - IIM/FMS/MDI/XLRI

AREAS OF RESPONSIBILITY-

- Brand Management of the given product category

- Working with Key stakeholders to drive execution of Marketing Plans

- Responsible for the delivery of the Top Line and Bottom Line of the Brand

- Handling the P&L for the brand independently.

- Responsible for BTL & ATL activation and spends.

- Responsible for New Product Development, Product Launch

- Create new ideas, concepts that can be validated by consumer research for entry into the NPD pipeline

- Responsible for Designing & Execution of Brand collaterals

- Responsible for Conceptualization & Execution of Campaigns

- Work with creative and digital agency partners to drive effective and cost optimized marketing communication. Drive thought leadership and execution rigor to drive output with maximum agility

- Responsible for managing Marketing Budgets

- Driving marketing hygiene around tracking, reporting and control of marketing spends

- Responsible for handling and building E-Comm channel which would be one of the priorities. External Liaising

- Liaising with Media, Market research, Creative, PR & Activation Agencies Internal Liaising

- Working closely with Sales, R&D & Supply chain for new product development, Brand launches, activations and GTM

IDEAL CANDIDATE PROFILE

- PGPM/MBA ideally from a Tier I B-school

- 3-5 years of total experience & 2-3 years in marketing

- Prior experience in FMCG/OTC.