Brand Marketing Manager - FMCG

Job Description

Role and Responsibilities: (will include but not be limited to the following)

Brand marketing plan :

- The Brand Manager is expected to work on creation of the Brand Marketing Plan

- Brand building and Brand development, evaluate all issues and opportunities using company sales/finance/marketing/SFA/Nielsen data and our sales analytics to recommend on-going deployment of the 6Ps

- Product, Proposition, Place, Price, Pack and Promotion - at an all India level as well as focused state level so that we remain competitive and meet our brand objectives.

- Initiate research for concept testing, post launch, creative recall and product efficacy to develop specific initiatives.

- Develop, execute and monitor business plan for new product development. Liaison with cross functional teams to manage the innovation funnel.

- Analyze and report on brand performance to determine ROI

- Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.

- Managing Support Spends - TTS and A&P

- Use the data to ensure right levels of support are planned for both ATL and BTL. Across forms of media as well as types of sales channels. 3. Media - Work with media agencies to deploy right levels of media across forms like TV/Print/Outdoor etc, and meet the marketing tasks of awareness, penetration across the TG.

- On Ground Deployment of Support - Work with trade marketing/ agencies as well as 3P agencies to ensure on ground awareness tasks of trial generation for the brand are piloted and executed with scale at lowest costs per contact and deliver the targeted measures of awareness and penetration and repeat rates.

- Promotion Planning and Deployment - Work on the data available to ensure all BTL activities as well as Consumer Promotions are planned well with right levels, carriers etc to meet objectives. Do a post evaluation of the same and ensure that learnings are captured.

- Demand and Supply Planning Linkages

- Work with Demand Planning (DP), Customer Development (Sales) and Supply Chain(SC) Teams to ensure planning for Quarterly Growth Plans, Demand Drivers and activities, uplifts and coordinate with SC on delivering networks for all activities.

- Delivery of Business Plans - Responsible for delivery of Topline, Market shares

- Mix Evaluation for launch and relaunch - Work on an ongoing basis on mixes from Brand Development and work with them to refine the same before deployment.

- Always ON media strategy for Ecomm & Digital - Working on customized media assets which will be developed in line with the monthly ecomm and digital plans for the brand.

Qualifications and Education Requirements

- 5-8 years- experience in the FMCG domain (Non baby category)

- MBA

Preferred Skills

- Excellent communication and presentation skills

- Execution excellence with end to end ownership

- Result oriented, entrepreneurial and self-motivated - Strong data analytical skills to derive actionable insights.

- Resilient and able to perform under pressure

- Ability to take accountability and deliver results

- Consumer Centricity