Brand Marketing Manager - Fashion/Retail

Discipline: Marketing

Subsector: Marketing Managers & Directors

Location: Bangalore

About our Client : Our client is an Online fashion company that has a range of clothing and accessories for men & women. They are focused on deepening their brand footprint. They have been growing rapidly and need a strong Brand Marketing Manager to fuel and sustain the growth for India

Job Description: Reporting to the AVP Brand Marketing, the incumbent will be responsible for:

- Creating and leading the marketing strategy for the Brand by delivering a strong customer proposition.

- Leading and executing brand initiatives (ATL + BTL) for the Brand.

- Objective will be brand building (top-of-mind recall, brand salience etc.) and customer engagement leading to traffic and revenue

- Thinking out-of-the box and leveraging the power of digital/social as a channel and mobile as a device

- Liaison with both internal and external stakeholders to deliver marketing / business objectives

The Successful Candidate:

- 5-6 years of overall experience

- Minimum 2-3 years of brand experience + Minimum 1 year of people management experience

- Experience of building/growing brands (which works in a B2C model) along with experience of designing and leading large media campaigns (Not someone who has worked in a pure play innovation role)

- Experience/mindset of working in un-structured environments and is entrepreneurial

- Strong interpersonal skills and high drive

What's on Offer: An excellent opportunity to work with an Online fashion player in the consumer goods industry that offers great growth prospects and competitive pay

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