Brand/Marketing Manager - Consumer Product Marketing

- Develop, launch and track high-impact integrated campaigns across digital, offline above the line and below the line channels

- Define and implement a framework to identify and prioritise strategies and campaigns across the country for both rider and driver marketing

- Drive marketing strategy to achieve business goals and build product awareness

- Implement the go to market strategy for new product launches (e.g. set investment, drive go to market plans, establish strategies, etc)

- Liaise with the regional teams to implement campaigns specific to a city, leverage best practices and circulate winning homegrown initiatives

What you'll need - 

- Minimum 3-5 years of relevant work experience with a proven track record of highly successful consumer product marketing leadership

- A great passion for consumer experiences, with a demonstrated ability to utilize consumer research and data to derive actionable insights and inform marketing planning

- Strong understanding of India's consumer trends and media landscape

- A strong track record in measured consumer campaigns with a mix of digital and offline experience

- Ability to project-manage and multitask at scale, working with cross functional groups and external third parties as required

- Eye for creative quality and great attention to detail

- Great communication and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment

Compensation: Competitive based on market