- Develop, launch and track high-impact integrated campaigns across digital, offline above the line and below the line channels - Define and implement a framework to identify and prioritise strategies and campaigns across the country for both rider and driver marketing - Drive marketing strategy to achieve business goals and build product awareness - Implement the go to market strategy for new product launches (e.g. set investment, drive go to market plans, establish strategies, etc) - Liaise with the regional teams to implement campaigns specific to a city, leverage best practices and circulate winning homegrown initiatives What you'll need -&nbsp; - Minimum 3-5 years of relevant work experience with a proven track record of highly successful consumer product marketing leadership - A great passion for consumer experiences, with a demonstrated ability to utilize consumer research and data to derive actionable insights and inform marketing planning - Strong understanding of India's consumer trends and media landscape - A strong track record in measured consumer campaigns with a mix of digital and offline experience - Ability to project-manage and multitask at scale, working with cross functional groups and external third parties as required - Eye for creative quality and great attention to detail - Great communication and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment Compensation: Competitive based on market

Bangalore

Brand/Marketing Manager - Consumer Product Marketing 

Job Description for Brand/Marketing Manager - Consumer Product Marketing  in Skill 2 Source in  Bangalore for (3-5) years of experience. Apply Now!