Posted By

Job Views:  
253
Applications:  85
Recruiter Actions:  8

Job Code

988918

Brand Marketing Manager - BFS

4 - 10 Years.Bangalore
Posted 3 years ago
Posted 3 years ago

About The Role:


As a Brand Marketing Manager, you will be leading integrated creative development right from positioning and creative strategy to execution and delivery. You will collaborate with product & cross-functional teams and external agencies to connect the dots, find new opportunities to tell them our story.


What You Will Do:


- Research on our user and analyse the consumer behavior & market trends


- Identify the consumer barriers and triggers to adoption


- Drive programs and projects across the various customer touch points to build trust for our brand


- Develop and implement strategies that resonate with the target market


- Develop customer segmentation and drive marketing plans to grow differentsegments through customer lifecycle of acquisition, engagement, retention, and growth


- Craft brand narratives for different sets of users to strategise on lifecycle marketing


- Conducting in-depth analysis to determine campaign effectiveness


- Producing, adapting, and advising on display and current marketing materials as needed


- Collaborating with different teams such as marketing, creative, content & devise long-term development strategies


What You Should Have:


- Should have 4+ years of experience in Brand Marketing


- Consumer-facing industry background


- Forward thinking & the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives


- Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within the organization


- Ability to continuously re-prioritize & adapt to change & effective at managing change


- Strong analytical skills, ability to distill insights & propose relevant recommendations.


- Driven leader who approaches things with a sense of urgency


- Able to handle ambiguity with grace

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Posted By

Job Views:  
253
Applications:  85
Recruiter Actions:  8

Job Code

988918

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