About The Role:
As a Brand Marketing Manager, you will be leading integrated creative development right from positioning and creative strategy to execution and delivery. You will collaborate with product & cross-functional teams and external agencies to connect the dots, find new opportunities to tell them our story.
What You Will Do:
- Research on our user and analyse the consumer behavior & market trends
- Identify the consumer barriers and triggers to adoption
- Drive programs and projects across the various customer touch points to build trust for our brand
- Develop and implement strategies that resonate with the target market
- Develop customer segmentation and drive marketing plans to grow differentsegments through customer lifecycle of acquisition, engagement, retention, and growth
- Craft brand narratives for different sets of users to strategise on lifecycle marketing
- Conducting in-depth analysis to determine campaign effectiveness
- Producing, adapting, and advising on display and current marketing materials as needed
- Collaborating with different teams such as marketing, creative, content & devise long-term development strategies
What You Should Have:
- Should have 4+ years of experience in Brand Marketing
- Consumer-facing industry background
- Forward thinking & the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives
- Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within the organization
- Ability to continuously re-prioritize & adapt to change & effective at managing change
- Strong analytical skills, ability to distill insights & propose relevant recommendations.
- Driven leader who approaches things with a sense of urgency
- Able to handle ambiguity with grace
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