Brand Marketing Manager - B2B SaaS

Brand Marketing Manager

This opportunity is with a fastest growing B2B saas company and location will be remote.

What will you do:

- Take brand ownership and devise the brand marketing strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Own the development of defining the brand positioning and messaging.

- Be a custodian of the brand identity, image, messaging and positioning across all marketing channels and assets.

- Have a cross functional approach to ensure the brand positioning and messaging is followed by multiple teams

- Devise a Communications and PR strategy for brand visibility and establishing the positioning in the industry in global markets.

- Define and manage the brand communication strategy using a variety of media

- Plan and execute brand activations and reactivations like offers, events and so on, for user acquisition.

Experience:

- 8+ years of managerial experience in Brand Marketing activities

- Prior experience in handling brand marketing channels in the B2B/ SaaS setup in the international markets (preferably for SMBs)

- Expertise in running BTL and TTL marketing campaigns

- Masters degree in Journalism, Marketing, Mass Communication, or related fields is preferred