Brand Marketing Head - Digital Health Platform - IIM/XLRI/FMS/MDI

Brand Marketing Head

Reports To: Chief Business Officer

Role Overview:

The role plays an important part in the development of the brand marketing, media and product marketing strategies, in order to establish direction and program positioning. In this capacity, the person will develop marketing partnerships with media partners and other external partners in an attempt to broaden the reach of the business- brand messaging through ATL, BTL and digital marketing.

Responsibilities - 

- Analyze how our brand is positioned in the market and crystalize targeted consumers - insights

- Take brand ownership and provide the vision, mission, goals and strategies to match up to

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population to - take action-

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Coach the team and get the best from everyone

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Anticipate bottlenecks

- Brainstorm new and innovative growth strategies

- Align the company around the brand's direction, choices and tactics

Skills and Qualifications:

- Experience Range: Post MBA 5+ years

- Educational Qualification: MBA from a Tier 1 institute

- Highly creative with ability to think out of box

- Strong analytical skills and data-driven thinking

- Experienced in consumer internet industry