Brand Marketer - FMCG

Brand Marketer @ Mapro

- Made In India brand "Mapro" has reached the hearts of millions of people worldwide organically.

- Under the umbrella of Mapro, we have established premium quality brands namely Mapro Garden, Falero, and Mazanna that have become household names across countries.

- Mapro is in search of a Brand Marketer, who has the potential to lead and understand the unique essence of the brand and capability to spread it worldwide.

Location: Mahabaleshwar (Panchgani), Hill Station Maharashtra

Key Responsibilities:

- Define competitive positioning and messaging

- Implement consumer research on the brand

- Interact with Channel Head to understand requirements from the brand and accordingly build brand strategy

- Develop and implement all communication and Point of Sale Strategy including close coordination of trade marketing activities such as catalogues, social media, brochures, and in-store displays

- Estimate cost and price parameters, formulate budgets and take approval from the Management

- Lead the execution of marketing plans for assigned brand

- Measure and report performance of all marketing campaigns, and assess against goals

- Coordinate regular meetings and prepare regular reports outlining the brand's performance

Prerequisites:

- Expertise as a Brand Manager or Marketing Manager

- Demonstrated success in developing brands in FMCG organizations or worked with renowned branding agencies

Mandatory Criteria:

- A Leadership experience in FMCG or Brand building companies would be plus

- Ready to relocate to Panchgani

Preferred Criteria: Diverse marketing experience in BTL/ATL campaign and online media campaign