Brand Manager/Senior Brand Manager - FMCG/Food/Healthcare

We have an opening for Brand Manager/Sr. Brand Manager for Ahmedabad Location

There are Two positions,

1. Sr. Brand Manager (Food/nutritious) - total exp - 7 to 8 year, min 4 years marketing / brand exp, premium B school

2. Brand Manager (Food/nutritious) - Total exp - 5 to 7 year, min 3 year marketing / brand exp, premium B School

Preferred Industry:- FMCG/Health Care/Beverage/Food

Location:- Ahmadabad

Gender:- Male/Female

Key Responsibilities

Brand Management

- Participates in brand strategy discussions and in setting a bulls-eye consumer target.

- Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.

- Analyzes historical new product launches, and reports on vitality rates.

- Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.

- Drives consumer understanding and insights that defines our prime prospects- needs, attitudes and values in order for consumers to have stronger and more impact full brand experiences.

- Leads consumer and brand learning plan development and oversees execution and findings of research studies.

- Analyzes market, consumer, and competitive information to support in setting new product pricing and managing price on existing items.

- Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.

- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand's equity and marketplace performance.

- Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.

- Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year.

- Leads and collaborates with R&D to develop and execute innovation platform pathways, product innovation and renovation.

- Works with channel marketing and sales to identify programming to generate incremental sales and/or profitability.

- Develops growth targets, business objectives and brand strategies for the brand that aligns with business plan.

- Leads brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also, participates in and contributes to annual brand operating plan reviews.