Brand Manager - Rubber Footwear Manufacturing

Job Title : Brand Manager

Job location : Bangalore

Client : India's largest rubber footwear manufacturing firm

Exp : 7-10 Years

Position Summary :

- The role of Brand Manager for the new line will determine, analyse, and manage the consumer perception of the new Brand across the India market communicating the brand's benefits to target consumers.

Responsibilities :

- Manage the lifecycle of the Brand in sync with business vision for the new LOB with a target turnover.

- Drive research on the brand's target markets and the best vehicles and consumer preferences.

- Translate the brand strategy into specific calendared plans, brand positioning and manage GTM.

- Work with marketing agencies to roll out appropriate campaigns.

- Generating new ideas for brands in terms of naming, product features, packaging and more.

- Monitor market trends, research consumer markets and competitor's activities to identify new opportunities.