Brand Manager - Retail/FMCG

Key Responsibilities:

- Day-to-day management of social media accounts, independently and in collaboration with the creative team

- Planning and management of content calendar

- Ideation and creation of multimedia content which include innovative written posts, blogs, static creatives, and Videos

- Manage and monitor campaign budgets, which include media, agency spends and content creation

- Plan, implement, manage, coordinate and execute social media programs & initiatives

- Monitor social media sites and coordinate response with internal resources

- Should have the ability to monitor, write, post and promote content that encourages customer participation & community engagement, in collaboration with Social Media Agency and also independently

- Build relationships with key influencers in the small business communities. This includes initiating, facilitating and helping to influence conversation online among a broad range of audiences.

- Develop and build relationships with key online influencers (e.g. widely followed Bloggers, users with a large number of 're-tweets' on Twitter) to support social media goals. This includes managing relationships with second and third tier social media users.

- Create and manage the content calendar including blogs, videos, eBooks, online events, surveys, polls, infographics and webinars

- Analyze external marketplace/competition, industry trends & competitor conversations

- Identify, interpret, monitor and capitalize on social media trends as well as provide new social media strategy recommendations

- Understand the brand, product, and customers to ensure that communication across all vehicles meets the marketing strategy and reflects the brand

- Facilitate and lead cross-functional and cross-department groups in order to develop and optimize content that meets deadlines

- Leverage social media and website platforms to launch crowd-sourced content campaigns and Develop and maintain accurate and current tracking systems. Analyze, report, and develop recommendations for optimizing strategies and tactics.

Requirements:

- Bachelor's/Masters degree, preferably in marketing, communications, journalism or a related field, or equivalent experience required

- Demonstrated understanding of existing and emerging social media platforms, tools for optimization and industry trends

- In-depth understanding of how to grow fan base across multiple channels and activate that fan base via more than just promotions

- A desire to be the first to do things and the creativity to conceive of what that means 

- A passion to be an expert in the industry or topic at hand

- Experience creating a variety of content including blog posts, videos, e-lookBooks, webinars, e-events, infographics, surveys and polls

- Comfortable working with a team in a fast-paced environment, and ability to prioritize/meet deadlines within specific time constraints

- Strong English, editorial, and creative writing skills

- Excellent research, proofreading, and editing skills

- Excellent networker with ability to collaborate, motivate, and influence others

- Must be able to roll up your sleeves- this is a hands-on position as well as a strategic one