Posted By
Posted in
Sales & Marketing
Job Code
1138573
BRAND MANAGER_Retail_Mumbai
Category Management:
- Be the custodian of the assigned category
- Drive business growth for the assigned category / Product Portfolio.
- Drive growth via penetration initiatives and other market expansion initiatives
- Thoroughly analyze category performance and drive business expansion
- Identify insights to understand the customer needs, gaps, opportunities, triggers/barriers and contribute into the innovation funnel.
- Category Insights, Idea generation and converting them into New launches or product renovations.
New Product Development :
- Be responsible and support the NPD projects under the portfolio- Product, packaging development, pricing and preparing business cases.
- Collaborate with functional manager and research teams on market potential assessments & Feasibility Studies for new projects.
- Develop Product briefs with Research & Development teams and cross function teams.
- Support the Market Validations of NPD projects
- Support the Launch Plans including communication development for New Products.
- Support and lead as required the Product launches and post launch reviews.
- Project Network Management and OTIF delivery of projects
Competitive Intelligence :
- Assist the function for monitoring competitive environment and evaluating product quality.
- Conduct Competitive Analysis on Quarterly basis and implement the action plan.
- Constantly update on new market trends, opportunity and input into the business
- Deeper understanding of the market where market data is absent
- Work closely with the team especially Communication Agency partners, Trade Marketing, Digital Marketing team, Chef team and sales - having a true external orientation.
- Work closely for implementation of the A&P plans for the Product category, ensure the cost-efficient use of budget.
- Assist for reporting and analysis - Monthly Business reports, category analysis, forecasting for NPD products, market sizing
- Working with cross functional teams / team alignment - need to get the attention of cross functional team to deliver jobs OTIF
Cross category learning: Special Project:
- Understand the dynamics for the other channel ie food services.
- Work on a special project that the organization would identify as a long term growth area.
(This kind of a project would support the incumbent to learn and contribute the channel that he/she isn't responsible for.)
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Posted By
Posted in
Sales & Marketing
Job Code
1138573