Brand Manager - Real Estate

- Conduct market research to understand customer requirements within various micro-markets

- Develop and implement targeted marketing plans and strategies

- Plan, manage and execute various marketing, advertising, events, promotions and PR activities

- Monitor, review, measure and report the effectiveness of all marketing communication activities

- Determine and manage the marketing budget with focus on cost and quality

- Deliver marketing collaterals, with focus on timely delivery of content and quality within budget

- Create innovative and powerful marketing strategies and presentations

- Liaise with print / outdoor for branding and advertising

- Collaborate with the sales function to understand specific targets and requirements

- Develop and coordinate the production of marketing and promotional materials and programs including but not limited to print, digital electronic media, direct e-mailers, audio-visuals, signage Monitor industry best practices