Brand Manager - Processed Food

Brand Manager

Looking to hire Brand Manager for one of the world's leading FMCG MNC in processed food

Role : Responsible for the Specialty Portfolio market penetration & market share. Develop initiatives & building blocks to drives specialty business in retail in India

- Responsible for Current business & innovation P&L

- Developing, implementing and executing strategies and initiatives for the Indian market in Retail channels.

- Lead executing new product launches, including research, product development, packaging design and consumer activation.

- Prepare, evaluate and implement marketing programs (for example, TV, digital, PR and in store) working with our agency partners

- Provide in-depth analysis of the marketplace through consumer research/data and competitive trends

- Lead extension launches and innovation of new snacking platform in India

- Supporting the commercial team with Consumer insights

- Analyzing market and category dynamics

- Controlling the marketing budget to maximize its return of investment

- Participating in Demand Planning and S&OP processes

- Additionally responsible for Media planning on the brand

- Responsible for setting up media objective, planning & execution of media plan along with media agency