Brand Manager - Print Media - IIM/ISB/MDI/FMS

Job Description :

Designation Band : Brand Manager

Reporting to : Marketing Head

Department : Marketing

Job Location : Noida

Experience Level : 4-6 years

Job responsibilities :

- Brand Custodian : Lead the Branding, Product and Communication efforts of brand Hindustan

- BRAND MANAGEMENT : Conceptualizing and managing multi-channel marketing campaigns (ATL/BTL activities)

- BRAND COMMUNICATION : Strategic and tactical communication planning & its execution to directly accelerate revenue growth

- STRATEGIC INITIATIVES : Come out with ideas for keeping the brand apace with dynamic reader aspirations. Maintaining the market share of the brand in defined markets.

- CROSS FUNCTION COORDINATION :

a. Work closely with the editorial team as well as external agencies to ensure that our product champions the brand values and to get maximum visibility for marketing activities.

b. Work with consumer insights team to continuously deepen the consumer understanding, what the readers want so that the product is geared to maximize readership and identify varied opportunities for business growth

c. Working with a cross-functional teams to create a unique brand experience for the reader.

Prior Role (s)/ Work Experience Preferred :

- The candidate is a go getter, good at working with cross functional department and is a people person

- Should have prior work experience in managing a geography/brand for 3-5 years

- Should be from tier 1 B school

- Should have handled campaign development in terms of BTL, ATL, Print & Radio campaigns

- Should be ready to get his/her hands dirty & embraces ambiguity