Brand Manager - Premium Diary & Beverage Category

Position: Brand Manager - Premium Diary & Beverage Category

Location: Mumbai, India

Salary: Competitive, based on experience

Job Overview:

We are looking for an innovative and strategic Brand Manager to lead Diary & Beverage category. In this role, you will drive brand growth by crafting and executing strategies, with a strong focus on market expansion, consumer connection, and brand differentiation, your work will play a key role in developing brand's unique identity and fostering loyalty in this high-growth segment.

Key Responsibilities:

- Brand Development and Positioning:

o Shape the brand's unique identity by highlighting the health benefits and natural qualities of the product, positioning it as a premium choice within the beverage sector.

o Develop impactful brand messaging that communicates quality and health benefits consistently across all channels.

- Category Growth Strategy:

o Develop and implement a growth strategy to expand the product category, extending the brand's footprint in urban and tier-II markets.

o Analyze consumer insights to fine-tune product offerings, optimize pricing, and tailor promotions to specific market segments.

- Marketing Campaigns and Activation:

o Design and execute integrated marketing campaigns to boost consumer awareness and engagement with the product benefits.

o Coordinate digital, social media, influencer, and in-store marketing efforts to build strong brand awareness and consumer loyalty.

- Product Innovation:

o Partner with R&D to explore new flavors, special editions, and packaging innovations that resonate with premium market expectations.

o Ensure that all new products meet high quality standards that appeal to health-conscious and premium-focused consumers.

- Budget and Financial Management:

o Manage brand budget effectively to maximize returns across campaigns and strategic initiatives.

o Monitor campaign performance and analyze financial metrics to inform future strategies and investment in high-growth areas.

- Sales and Distribution Support:

o Work closely with the sales team to enhance brand visibility and accessibility across premium retail and e-commerce channels.

o Optimize distribution strategies to ensure consistent product availability in key regions.

- Consumer Insights and Market Analysis:

o Continuously monitor market trends, consumer behavior, and competitor activities to stay ahead in the category.

o Gather and analyze consumer feedback to refine marketing strategies and enhance the overall customer experience.

Qualifications:

- Education: Bachelor's degree in Marketing, Business, or related field; an MBA or advanced certification in marketing is a plus.

- Experience: 5-8 years in brand management, ideally in FMCG, dairy, or beverage sectors, with experience in premium or health-oriented products.

- Skills:

o Strong strategic thinking and analytical skills, with a results-focused approach.

o Proven experience with digital marketing, influencer strategies, and full campaign management.

o Excellent communication, leadership, and project management skills.

o Knowledge of the FMCG industry or dairy category is advantageous