Brand Manager - Pharma Surgical Segment

Brand Manager - Pharma Surgical Segment

- You would be responsible for marketing operations for a group of brands.

- Preparing promotional inputs, developing product campaigns and implementing the plan for the brands.

- Prepare promotional inputs and other print material.

- Develop campaigns and simplify them for acceptance by the field force.

- Update the field force on scientific information pertaining to the brands handled.

- Conduct cycle meetings every quarter

- Generate information on the key competition once in a month based on in-depth analysis

- Coordinate with departments like sales, distribution, medical, purchase, finance, etc. for effectively

- Implementing the plan for the brands

- Possess good insights on Doctor's intent to prescribe as well as motivate in the selection of products to prescribe for their patients

- Develop action plans to review & track the progress/ result of the marketing strategy; ensure that the sales team is using and implementing the marketing strategy to its full potential

- To ensure the Brand positioning, relevant communication, activities and campaigns for the each brand of assign division

- To ensure the timely development & dispatch of the promotional mix (visual aid, brand reminder, gifts, C.M.E, advertisement, sampling) for each brand & portfolio

- To ensure Operational Profit/Marketing expenses should be in adherence to budget.

- New product identification & launch to fulfill the gap & requirement of portfolio

- To perform sales forecasting, inventory planning and time to time sales analysis

- Co-ordination & smooth functioning with various department such as Technical, Production, Medical, Logistic & finance

- To give support & training for the successful execution & implementation of a marketing strategy by conducting time to time cycle meeting

- To carry out the market research activities during field work to understand customer requirement, pro. Input feedback & efficacy, Doctor perception & market trend

- To monitor, assist, develop Brand Manager/Therapy Manager for their respective product portfolio & work function

- Field co-ordination with AM/RM for the accomplishment of brand objective & strategy implementation

Qualification And Experience:

1. MBA with 4-5 years of experience in Product Management in Pharmaceuticals Surgical Segment

2. Must have handled end to end product management

3. Managed Brand promotion, brand positioning, brand planning, training to sales staff

4. Strong Command over Language and good Interpersonal Skills

5. Excellent Written & Verbal Communication skills

6. Problem analyzing and Problem-solving

Remuneration :

An outstanding remuneration package that rewards professionalism and diligence will be on offer for the successful applicant as well as a well-defined career path. An excellent package will be on offer for the right candidate, including an above industry base salary for the right person as well as the most complete employee benefit scheme. Don't miss out on this opportunity to join the market leader

Contact Person Name, Address & Nos.:

P.G.Ganesh
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