Brand Manager - Pharma/Medical Devices/FMCG/OTC

Deliverables will include:

1. Build and execute plans to recruit new consumers into the category

2. Ensure delivery of revenue targets and market share objectives for the brands

3. Track and monitor various spends to ensure delivery of bottom line objectives

A. Strategy Development & Execution

- Develop marketing plans addressing category recruitment

- Develop and execute the annual marketing calendar

- Conceptualize communication plans to create brand recall and actively engage consumers and execute them through a prudent mix of ATL and BTL activities

- Understand consumer needs and market dynamics

- Work closely with local managers and the sales team to ensure alignment and execution marketing activities

- Develop relevant promotional strategies for consumers

- Support launch of promotional schemes for channel partners

- Understand market and consumer feedback by leveraging internal and external data sources and present insights for future developments

- Lead new product development introduction from concept to full-scale launch

B. Consumer Connect

- Plan and execute on-going programs for better consumer connect especially focusing on the youth segment

- Effective execution of market development activities for creating better brand awareness

C. Creativity & Innovation

- Partner with creative agencies to develop effective modes of communication both within stores and outdoors

- Partner with merchandising and other agencies to develop resources to reaching out to consumer

D. Self-Development

- Keep abreast with latest industry trends and research

- Understand competency framework and Values and demonstrate in day to day operations

- Take ownership of personal development and maximize career opportunities

E. Performance Indicators

- Sales achievement to target

- Market share for assigned brands

- Spend monitoring and overall brand profitability

- Customer engagement activities