Brand Manager - Petcare/FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description - This is a brand manager role for a leading pet-care portfolio in India.

Client Details :

Our client is a leader in the pet-care ecosystem in India. It is growing by leaps and bounds in the market currently and with aggressive plans of growth as we go ahead. They are looking for a Brand Manager to lead the key portfolio for the business.

Description :

The incumbent would report into the Marketing Head and be responsible for the following:

- Researching and analyzing consumer behaviour, market trends and competitor activity

- Establishing budgets, performance specifications and sales estimates

- Developing and implementing strategies that resonate with the target market

- Planning and executing marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs

- Building brand awareness and increasing brand value and profitability

- Increasing product sales and market share

- Measuring and reporting on campaign performance and assessing KPIs and ROI

- Collaborating with different teams such as marketing, creative, legal, etc

- Overseeing the production of advertisements, promotional materials and mail campaigns

- Ensuring that messaging and marketing activities are aligned with brand and company values

Profile :

The successful candidate should have :

- 4+ years of experience in sales and brand marketing

- Exposure in fmcg/retail markets

- Have and analytical mindset with a proven track record in delivering results across building strategies for offline presence of a portfolio

Job Offer:

- The opportunity to work directly with the primary stakeholders within the organisation

- Work in an organisation which delivers faced paced growth and an opportunity towards wealth creation

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jennifer Shah on +91 124 452 5492

Contact - Jennifer Shah - +91 124 452 5492

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