Brand Manager - Personal Care Segment

Brand Manager - Personal care

- MBA with 6-8yrs of experience in branding, ATL/BTL activities.

- Location will be KOLKATA

- It will be an individual contributor role

- Prepare brand architecture target markets/ group, products.

- Launch and phase out support

- Conduct competition analysis for market practices in supporting brand (promotions/ activation)

- Plan for brand initiatives based on growth prospects and gaps in current portfolio

- Share plan with Media/ MR team and seek inputs on related activities/ cost/ calendar

- Conduct overall analysis on marketing spends for the brand in order to ensure achievement of brand market share and health index.