Brand Manager - Personal Care - IIM/ISB/MDI/FMS

Job Title : Brand Manager

Department : Marketing

Reporting To : Category Head

Job Purpose :

- Build and execute Category entry and growth plans

- Drive innovation

- Own the top line and P&L for the category

Roles and Responsibilities :

- Manage brands profitably and New Product Development

- Identifying new business opportunities in the various categories handled by meeting consumers regularly and being aware of need gaps in the market and tapping those areas.

- Develop business plans for opportunities identified.

- Planning and Implementing the Go-To Market Plan

- Develop the category /brand strategy that delivers consumer loyalty and generates demand.

- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives.

- Conduct regular researches to be updated about the consumer trends

- Should always have in-depth understanding of competition and their progresses through regular Market Visits and by means of Syndicated research tools like IMRB panel Data and AC Nielsen Retail Data.

- Brand Profitability

- Drive cost reduction projects to improve Margins

- Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth

Functional Competencies :

- Data Orientation

- Relationship building

- Understanding of distribution

Behavioral Competencies :

1. Strategic Thinking : Focusing and driving results for self and others, Creating and communicating a long - term strategy

2. Handling ambiguity : Being Pro-active, Setting the pace and being flexible, Creating a sense of urgency by being energetic

3. Driving Innovation : Being Venturesome, Creative Problem Solving, Relentless follow through and monitoring of processes

Qualification :

Education : MBA/PGDM from Tier 1 institute

Experience Required : 3-4 years in FMCG/FMCD/Telecom